Spot PropertyGuru on the Road –Singapore’s leading PropertySite Launches Rocket X Created Outdoor

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) November 17, 2008 -- Singapore, 17th November 2008 – www.PropertyGuru.com.sg, Singapore’s leading real estate website used by 220,000 house-hunters every month, launches a national outdoor advertising campaign created by Rocket X Media. Buses and taxis splashed in red houses, prominent PropertyGuru logo and “The FASTEST way to FIND A HOME” strapline, will be seen across the Island starting this month.

Rocket X Media, highly familiar with the local property scene and with many real estate accounts under their portfolio, has been appointed as PropertyGuru’s creative agency. To support PropertyGuru's newly revamped website, Rocket X Media has adopted a visually arresting creative concept highlighting PropertyGuru's corporate logo together with bold colours and images. The campaign aptly fulfills the marketing and branding objectives of www.PropertyGuru.com.sg.

The first phase of the creative is direct and attention-grabbing, with the primary objective of increasing brand awareness among Consumers, Real Estate Agents and Property Developers. The campaign also aims to highlight the speed and convenience benefits of finding property online with www.PropertyGuru.com.sg.

“PropertyGuru has been embraced by house-hunters and property advertisers since its launch in 2007 and monthly users have grown from 28,000 to 220,000 in 2008 alone. This campaign will further enhance awareness, augment our positioning in the marketplace and reinforce our brand as THE place to find property and property information online” stated Jani Rautiainen and Steve Melhuish, co-founders of www.PropertyGuru.com.sg.

PropertyGuru works with prominent Singapore and overseas real estate developers, agencies and agents to provide instant access to 25,000 properties online. It also offers property alerts, monthly newsletters, expert mortgage advice, real estate market news, pricing trends, new property launches, condo directories, HDB guides and online consumer property questions and answers service.

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For more information or media enquiries, please contact:

Steve Melhuish
AllProperty Media Pte Ltd
Tel: +65 6238 5971

Email: steve@allproperty.com.sg
http://www.propertyguru.com.sg

Marc Nicholson
Rocket X Media Pte Ltd
Tel : +65 6323 5167
Email: marc@rocketxmedia.com

About PropertyGuru

www.propertyguru.com.sg is Singapore’s leading consumer property portal and was created by AllProperty Media Pte Ltd, a local firm established in 2006. The website is used by 220,000 property-searchers every month and its traffic has grown by over 400% this year.