UniBul Merchant Services Launches Payment Processing Program for Merchants Selling Software

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) November 18, 2008 -- Boston, MA – UniBul Merchant Services announced today the launch of the third installment of the payment processor’s ambitious plan to design tailor-made processing programs for ten separate eCommerce merchant types by the end of the second quarter of 2009. The new program for merchants selling downloadable software online aims to provide merchants with a service that will enable them to accept payments at very low rates while minimizing customer disputes and chargebacks.

UniBul Merchant Services has evaluated the processing statements of fifty merchants selling downloadable software online. The evaluation has showed that, as a whole, the group was substantially overcharged. On average, the merchants were charged at the rate of 2.55% per transaction. In today’s card processing environment these same merchants should not be paying more than 2.19%. Additionally, three quarters of the examined statements showed that merchants were paying various service charges, like a monthly minimum processing fee or a customer service fee, in the range $10 - $25. Such fees should not be charged at all. The biggest issue, however, was found in the large volumes of non-qualified transactions. Non-qualified is a transaction that is processed in a way that does not meet the standards, agreed to by the merchant and its processing bank, and established in the Processing Agreement. The evaluation showed that the average surcharge for non-qualified transactions was 1.15% over the qualified rate. The average volume of non-qualified transactions was 55% of the total processing volume.

To address the issue, UniBul Merchant Services has created a payment processing program tailored specifically to address the unique needs of merchants selling downloadable software online. The service provides merchant accounts that are set up for free, with no processing volume limits, and at very low rates. What is more important, UniBul Merchant Services does not charge non-qualified or mid-qualified fees. All transactions are processed using the pass-through model which adds the service provider’s mark-up to the interchange rates that are set by Visa and MasterCard. UniBul Merchant Services adds the same mark-up to every transaction it processes. The mark-up is prominently disclosed in the Pricing Agreement that merchants sign before the merchant account application process is initiated.

UniBul Merchant Services has extensive expertise in the areas of chargeback prevention and fraud protection and has published several manuals on these topics. The company helps merchants implement the best practices advocated in these manuals and is actively involved in addressing the underlying causes for fraud, chargebacks and customer disputes.

By launching this program, UniBul Merchant Services is seeking to bring processing costs for merchants selling downloadable software online down to acceptable levels and to assist in their efforts to promote customer satisfaction and fight fraud.

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