EasySell Australia announces strategic move to include Online Shopping

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) November 19, 2008 -- Originating as a fee based classified advertising site, EasySell Australia today announced the inclusion of online shopping advertisements into the EasySell brand portals. ‘This change in strategy means our classified advertising will remain free to the public and small businesses, but we will include paid advertising from hand picked, reputable organisations as part of an affiliate marketing program. ‘ said Rudy Pauwels Marketing Director for EasySell.

EasySell brand has always maintained a commitment to uncluttered pages without a plethora of banner ads distracting the visitors attention, allowing instead focus on the search and advertising of EasySell customers. ‘This wont change’ says Pauwels ‘the Online Shopping Ads will be found when a potential buyer searches for an item of interest, and they will display just like any other ad, except they will be identified as Online Shopping.’

‘This provides a better experience for the buyers and the sellers, it should also enhance the quality of the clicks for the Online Shopping Ads as those clicks will come from potential buyers who are searching for the product or service advertised’ said Pauwels.

Online Shopping Ads will not be free, they will be paid for on a performance basis. Online Shopping is continuing to grow as shoppers demand quality products for a better price, without the costs and time associated with street shopping.

EasySell Australia reports new visitor numbers to the site are accelerating at approximately 25% month by month and expects this trend to continue even as market conditions for normal retail tightens.

http://www.easysell.com.au is a portal from Easy Online Portals Pty Limited, an Australian registered private company since February 2007. For further information, please contact Rudy Pauwels Director Global Marketing 07 3102 3890 or information@easysell.com.au

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