Brazil - Health & Energy Drinks Taking Fizz Out of Soft Drinks

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) December 6, 2008 -- According to a new research report “Non-Alcoholic Drinks Market: Opportunities Brazil” by RNCOS, the health and energy drinks are expected to emerge as the most preferred choice in Brazil. The consumption of health and energy drinks will increase at a rate higher than that of soft drinks in future. Changing lifestyle and rising health awareness will further stir the demand for health and energy drinks in coming years.

The rising health awareness has given a new dimension to the non-alcoholic beverages industry in Brazil. The report anticipates the health and energy drinks consumption to increase by at least 15% from 2008 to 2011. This will be close to 2.5 times of the consumption of soft drinks during the same period. The mineral water consumption will emerge as the fastest growing category followed by fruit juice in Brazil.

Seeing the vast potential the health and energy drinks have in the Brazilian non-alcoholic drinks market, both the existing as well as new entrants to the market will focus on this segment. As the market has large potential, players will have to adjust their product lines to gain ground in it. As a result, the country will witness intensive product innovation, development and commercialization in health and energy drinks segment, says the RNCOS research.

“Non-Alcoholic Drinks Market: Opportunities Brazil” is an extensive research on the non-alcoholic beverage industry in Brazil. This research report provides a detailed overview of the non-alcoholic beverage industry with qualitative and qualitative analysis of the industry. It underlines the factors responsible for the growth of the industry, the opportunities lying and the challenges to be faced by the industry in coming years.

This research report provides the segment-wise analysis, forecast, latest market trends, and précis on the emerging areas. The extent of the information covered in the report will help in understanding the market dynamics and the corresponding factors responsible for transforming the industry.

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RNCOS, incorporated in the year 2002, is an industry research firm. We are a team of industry experts who analyze data collected from credible sources. We provide industry insights and analysis that helps corporations to take timely and accurate business decision in today's globally competitive environment.

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