New York Times Copies Award Winning Programmers Application in Bid To Create Web/Print Platform

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) December 12, 2008 -- Taking cues from Jonas Martinsson's Feedjournal.com Michael Zimbalist, vice-president, research and development operations at the New York Times Company demoed a strikingly similar application that helps its readers read its content online.

In an article posted at itbusiness.ca they wrote:


The New York Times Company's tryst with the "news reader" started with its R&D group investigating various kinds of products and services its audience would likely want moving forward.

"We're always looking for the right hardware and software that [offer] audiences…the best possible user experience," said Zimbalist.

This quest, he said, led the company to work with Adobe to create an advanced news reader application that "properly renders articles and media content as they were intended, regardless of what size of display or what platform the user is on."

Zimbalist demoed some of the compelling features of the news reader app for the International Herald Tribune (which is the global edition of the New York Times).

The application – built on top of Adobe AIR 1.5 – brings readers "today's paper" by caching the latest feeds from the New York Times Web site.

These are presented so you can read can the news online or offline (as Zimbalist said he did on his flight over from New York to San Francisco).
At the top of the reader are displayed all the latest headlines –pulled every few minutes from the New York Times Web site, when readers are online

Clearly, in the New York times "looking" for new software the R&D group must have run across the Made in Express award winning Feedjournal by Mr. Martinsson. With the resources that the New York Times as at its disposal and its desperate search to find an online platform solution that can be personalized and monetized to fit into today's consumers lifestyle, it appears that they appropriated Jonas's idea. Here at Liberty Newsprint we are wondering if Adobe will open up the Adobe AIR so that independent programmers like Mr. Martinsson can also customize it to create useful applications.

See the Video at Libertynewsprint.com

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