Recession, Holidays, "Marley & Me" Mean Greater Interest in Pet Insurance

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) December 17, 2008 --

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Recession, Holidays, "Marley & Me" Mean Greater Interest in Pet Insurance

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This holiday season may bring tidings of concern, not joy, for pet lovers since puppies and kittens are often given as gifts to those unprepared to care for a pet. In addition, with the movie "Marley & Me" opening Christmas Day, it’s expected that Labrador retriever puppies will appear under many trees this Holiday Season. With the country in recession Chris Ashton, CEO of Petplan USA (www.gopetplan.com), expects Americans to sign up for pet insurance in higher numbers than ever. Ashton himself learned, when tending to his sick cat, “Bodey,” that spending a small amount now can save thousands in Vet fees later.

Americans spend more than $41 billion a year on their pets. Yet only 0.5 percent of their four legged friends are insured. That should raise the ears of Labrador retrievers like Marley of “Marley & Me” who are prone to congenital orthopedic diseases such as hip and elbow dysplasia.

In recent years pet owners have poured millions into pet paraphernalia such as pet perfume, pet potties and pet cosmetic procedures. Chris Ashton believes the economy is forcing pet owners to consider financial risks. “Consumers may be scaling back discretionary purchases but at Petplan USA we are seeing increased interest in pet insurance,” says Ashton. “People realize that the times call for responsible financial planning. It is no longer a question of whether these pet owners can afford pet insurance but whether they can afford to be without it.”

For less than a dollar a day, pet insurance can protect pet lovers from being forced to choose between their best friend and thousands in out of pocket expenses.

Dr. Ernie Ward, Jr., an internationally recognized and widely published veterinarian who is a member of the Petplan Veterinary Advisory Board, believes that pet insurance is likely to become as common as car insurance: “Pet insurance helps bridge the divide between a pet owner's willingness to care for their pet and their ability to afford the best care.”

Petplan is actively involved in campaigns aimed at closing puppy mills and is the exclusive pet insurer of the Humane Society of the United States. Petplan provides a range of comprehensive accident and illness health insurance offerings for dogs and cats including coverage for all hereditary conditions. That’s good news for future Marleys, who can rest assured they’re covered while they let the fur fly this holiday season.

About Petplan

Petplan USA is the exclusive US licensee of Petplan UK, the world’s largest pet health insurance provider. Petplan provides the most comprehensive accident and illness health insurance for dogs and cats including coverage for all hereditary conditions, and is the #1 rated pet insurance provider in America among pet owners. Since launching its US operations in Philadelphia, Petplan has grown rapidly by focusing on stellar customer service, unique customizable policies and extensive coverage.

Petplan’s unique policies cover all hereditary conditions fully for the life of the pet. Through a choice of simple customizable policies Petplan allows pet parents to select the coverage that meets their needs and budget. The company is the exclusive pet insurer of the American Human Society. Petplan policies in the US are underwritten by American National Property And Casualty Company(www.anpac.com) and North American Elite Insurance Company rated A+ (Superior) by AM Best. For more information: www.GoPetplan.com or 1.866.467.3875

Contact:
Peter Winicov
1-610-952-1369
winicov@gmail.com

More information can be found online at http://www.gopetplan.com

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