The Effective Controller in the 21st Century: Accounting Strategies for Business Management

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) December 29, 2008 --

The Effective Controller in the 21st Century: Accounting Strategies for Business Management by Yanyong Thammatucharee details a new and actionable strategic methodology that will empower any controller responsible for the financial veracity and health of their company. At the turn of the 21st century, we have seen the shocking collapse of several global companies. The causes are mainly related to accounting fraud resulting from intentionally manipulative acts such as wrong bookings, misstatements, or misleading disclosures. Such cases indicate an inevitable need for radical change in the roles of accountants, especially in safeguarding the company’s future through corporate governance endeavors. Accountants are being challenged to regain the trust of the public and the business community. It’s time for accountants to walk out of the back offices and proactively work with their colleagues on the front line of business integrity. The head of an accounting organization—the “controller”— is both financial leader and business driver for an organization. As the global business environment changes, so do the requirements for sound corporate governance and responsible accountancy. Today’s controllers must rise above the expediencies of the past and embrace more strategic methods of fiscal management if businesses are to move into the future successfully with financial legitimacy and the trust of consumers. Written with accountants, managers, and executives in mind, The Effective Controller in the 21st Century is an indispensable resource for anyone concerned with the financial wellbeing of their company. If you only read one business book this year, make it this one.