BIGFlix.com joins hands with the Kishore Biyani’s Future Group

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) January 6, 2009 -- The alliance with Future Group will entail marketing promotions and schemes to all customers of Big Bazaar, Food Bazaar, Central, Depot, HomeTown and e-Zone across 9 cities in India viz, Mumbai, Delhi, Chennai, Kolkata, Hyderabad, Bangalore, Ahmedabad, Pune and Indore.

Speaking on the occasion of this announcement, Mr. Raviraj Jayram, Head- Marketing, BIGFlix.com, said, “Kishore Biyani’s Future Group has a massive retail presence with a large loyal customer base in the country. We are excited about our partnership with the group and confident that this alliance will help reach a much wider base of customers. With this partnership we are looking forward to many more offers for our existing as well as new customers in future. Also, alliances and tie-up with leading companies across sectors is on the anvil which will help us meet with our objective of bringing in entertainment at home in the common man’s daily life anytime anywhere, thus revolutionizing and taking home video industry in this country to the next dimension”.

Also commenting on this partnership, Mr. Rajan Malhotra, CEO, Big Bazaar, said, “ We are a purely retail based format group with an inevitable single minded customer focus all the time. Our partnership with BIGFlix.com will help us provide our customers a great value proposition with movies at home, another entertainment avenue catching up at a fast pace with such players in the industry. Movies have always been an integral form of entertainment for every household today and we are more than happy to enhance our customers’ shopping experience this way”.

The Future Group – BIGFlix.com offers is valid across all retail formats of Future Group until January 11th, 2009 across all outlets in 9 cities in India.

About BIGFlix.com

BIGFlix.com, a part of Reliance BIG Entertainment, is India’s largest online and offline movie rental service, offering access to more than 20000 titles. BIGFlix offers the biggest range of premium quality home video content spanning across 13 Indian as well as International languages. BIGFlix.com currently has a vast membership base of over 80000 customers in the country. The service offers the biggest, widest library of films and other alternate content through multiple interfaces i.e. retail stores, online home delivery service and call centre. The service is available at affordable prices and offers option to view unlimited movies on subscription basis. With the aim to reach out to Indians of all age groups the world over, as the one entertainment hub to provide cutting-edge, world class digital content from the world of movies, TV serials, music and other short form content.

BIGFlix currently has more than 50 standalone state-of-art stores and more than 50 shop-in-shop format stores with Reliance Web World across 10 cities namely, Mumbai, Delhi, Pune, Chandigarh, Hyderabad, Ahmedabad, Bangalore, Chennai, Kolkata and Indore. The company plans to have 200 stores in minimum 10 cities by

bigflix.com     Future group     movie rentals     movies at home     Rajan Malhotra     Raviraj Jayram