Britannia cookers remain popular despite poor market

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) January 7, 2009 -- There is no doubt most retailers of luxury items are not enjoying the best of times when it comes to sales. The priority for many a family is to 'batton down the hatches' and reduce costs wherever possible. Why is it then, that Britannia cookers remain popular despite the high ticket price and luxury status?

Braeg Heneffe, manager of online retailer Internet Kitchen Appliances, says this is down to the niche market they are in and the quality of the product: "I think towards the end of last year, most manufacturers of high quality products were more than a little worried about the sales forecasts for 2009" commented Mr Heneffe.

He added: "There are few companies out there still performing, and Britannia cookers will also be popular for a number of reasons. The types of customer they attract are not always hit hardest in times of economic downturn, and they have a great reputation for quality and performance. Couple this with the lack of competition in the UK for this kind of range cooker, and this is probably the reason they are still doing well".

Britannia Living Ltd, based in Blackpool, Lancs, has over 20 years expertise in the field of cooking appliances. They offer a large selection of range cookers and built in appliances.

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