Tips for Small Businesses in Tough Economic Climate

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(Free-Press-Release.com) January 8, 2009 -- Tips for Small Businesses in Tough Economic Climate

January, 2007 (Atlanta, GA) – Despite the tough economic climate, there are things small business owners can do to keep their bottom line growing. Lesley Hatfield, owner of NiteSweatz, experienced 33% growth over last year and has high expectations for the Q4. Hatfield has the following tips for staying in the black.

Web Sales: The web is your best friend in tough times. People are trying to save money so they don’t want to waste gas driving or admit to going shopping, or even get tempted in retail establishments…so they shop online. “Consumers are still going to spend money this holiday season, and they will be looking for items that bring comfort and are solution-based. So, make sure your website is one of the first the search engine offers.

Cut Overhead Costs: Telecommuting is so popular now for a reason – it helps keep costs down! Home-based offices, call lines directed to customer services reps off-site, teleconferencing and web conferencing are all good ways to cut costs.

Freelancers: Why hire employees for jobs that you can contract out? By reducing the number of employees I have to support, I have saved a lot of money. I now hire contracted professionals/freelancers and companies for many tasks.

NiteSweatz is a line of thermo-regulating sleepwear, daywear and intimates that wicks moisture and keeps bodies comfy and cool as temperatures rise. It’s designed for pregnant and nursing women, chemotherapy patients, premenopausal and menopausal women, those with auto immune disorders such as Lupus who use medications that cause night sweats, people on anti depressants, obese women suffering from increased body temperature and hot sleepers.

NiteSweatz: www.nitesweatz.com, 800-611-0069

Press Contact: Glow Communications/207-781-2598, squinn_glow@msn.com

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