Curves Workout Helps Keep Money in Your Wallet. Gym Membership Keeps You Healthy and Saves Money.

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) January 13, 2009 -- Research Shows Exercise Keeps Money in Your Wallet
And Other Great Reasons to Head to the Gym

For more information, contact the following Curves locations:

Curves, Hampstead Maryland, 410-374-8386, www.curveslocal.com/1133/
Curves, Manchester Maryland, 410-374-9032, www.curveslocal.com/1146/

In today’s uncertain economy, families are looking to cut back on any expenses that seem like a luxury or even the slightest bit frivolous. One of the items receiving scrutiny in many households -- and in the media -- is gym memberships. Yet a growing body of evidence suggests that cutting that gym membership may be exactly the wrong move for even the most cash-strapped family.

According to the Centers for Disease Control and Prevention, inactive adults have significantly higher direct medical costs than active adults, and the costs associated with physical inactivity increase with age.

"To put it in perspective," said Lisa Singleton, owner of the Curves women’s fitness center in Hampstead Maryland, "for every dollar you spend on wellness, you save as much as five dollars on illness."

Curves has partnered with major health insurance and third party providers -- including Healthways SilverSneakers, AARP, and Blue Cross Blue Shield -- who see huge financial benefits in wellness programs and offer reimbursements and incentives on Curves gym memberships to their plan members.

For example, Blue Cross Blue Shield of Minnesota recently completed a landmark study that found that people who went to the gym at least eight times a month had significantly lower healthcare costs than those who did not. These frequent gym attendees had:
· 39 percent fewer visits to the Emergency Room
· 41 percent fewer hospital admissions
· 18 percent lower overall claims costs

In an era where many have no health insurance at all and those who do have higher copays, a gym membership may be the most affordable way to keep healthcare dollars in consumers’ pockets. This will become even more important in the near future, according to researcher IBISWorld: As baby boomers pass through their 40s and 50s, healthcare costs are forecast to rise dramatically.

Everyone knows that the human body thrives on regular exercise, and that staying fit and maintaining a healthy weight can contribute to significantly reduced risks for various cancers (by as much as 60 percent!), diabetes, heart disease, hypertension and many other debilitating conditions.

"The research is clear: Exercising regularly and maintaining a healthy weight can save not only your life but your money as well," said Lisa Singleton. "Your health is your most precious asset, and not taking care of it is going to cost you more in the long run."

To help women save even more money, Curves is offering 50% Off and 30 Days Free.

For more information, contact the following Curves locations:

Curves, Hampstead Maryland, 410-374-8386, www.curveslocal.com/1133/
Curves, Manchester Maryland, 410-374-9032, www.curveslocal.com/1146/

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