Marketers Applaud Revolutionary Mobile Imaging Technology

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) January 16, 2009 --

New entries into the mobile market are rapidly changing the range and nature of applications for mobile video. Recognizing the continually expanding use of cell phones and other handheld devices as a cost-efficient promotional and entertainment medium, Vision III Imaging, Inc. (v3) offers advertising and marketing professionals an innovative means of adding realism and vastly improved depth of field to capture viewers' attention and improve message retention. The innovative imaging solution is being widely viewed by professional marketers as a “silver bullet” for anticipated declines in advertising budgets and media spends by providing marketers with a cost-efficient means of differentiating their promotional efforts.

v3 imaging technology provides remarkable imaging realism, dimension, depth and shape to scenes or products, a vivid improvement over conventional imagery. Real-time demonstrations of the dramatic image clarity and detail can be viewed at http://www.inv3.com/v3_mobile_1.html.

“v3 makes images on every mobile screen look better, and the new generation large display cell phones offer dramatic proof of the enhanced depth of field and highly detailed reality made possible with v3's patented parallax scanning technology,” said David Kovach, Special Projects and Media Director for Vision III Imaging, Inc. “We have received incredible responses from marketing and advertising professionals seeking to provide their clients with new and innovative means of reaching targeted audiences. Once they’ve viewed conventional images on a cell phone screen compared to images with v3’s technology applied, the improvement in image quality speaks for itself.”

“The consensus is that v3’s imaging technology provides a highly cost-efficient means of optimizing their marcom investments as marketers are challenged to do more with less in prevailing economic conditions,” concluded Kovach.

v3 produces enhanced images for mobile applications by applying patented parallax scanning technologies which record visual parallax information - the three-dimensional component of the human visual system - and incorporates it into standard moving image streams in a way that triggers dimensional perception in the brain. Because the technology is based on fundamental mechanisms of human visual perception, it is not image format or hardware-dependent, and does not require special glasses or display devices. To understand how the technology works, consider this - when you look at a physical object, your input is from two sources – your two eyes. The brain registers and interprets these dual sources and you experience the image with a natural, dimensional depth perspective. Parallax scanning technology imitates this visual experience by capturing data from differing points so that when images are played back the viewer perceives life-like depth of field.

The process of implementing v3’s parallax scanning technology is simple and can be accomplished with existing graphics, or more cost-efficiently during the production process at the company’s production facilities.

For information on how to apply v3’s parallax scanning technology to your productions, contact David Kovach at 703-639-0670 or via e-mail at dkovach@v3imaging.com .

Vision III Imaging, Inc. produces unique imaging solutions for a wide variety of applciaitons including broadcasting, professional film and video production, digital signage, gaming, electronic media and computer imaging. The company’s exclusive patented parallax scanning technology has been widely recognized by industry professionals and the recipient of numerous awards for innovation.

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*EDITORS’ NOTE: Electronic files and photos are available upon request by emailing Sara Greenberg at LRG Marketing at sgreenberg@lrgmarketing.com

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