www.hookmeup.com.au partners with Australia's largest free online dating site, oasisactive.com

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) January 25, 2009 -- In an undisclosed deal, hookmeup is assisting oasisactive with their push into the Australian free online dating market. So successful has the launch of www.oasisactive.com.au been, within ten months of their website going live, their site has the second largest market share of online singles in Australia.

Traditionally, online dating site owners have racked in mega revenue over the years from subscriptions charged to their members. So lucrative has this market been, that billionaire media tycoons have snapped up several leading dating sites in Australia and the USA to add to their portfolio of companies.


Whilst the free online dating concept has been around for many years in Australia, none have penetrated deep into the Australian market such as the likes of plentyoffish.com in the USA, which is now the largest dating site in the world.

The partnership between www.hookmeup.com.au and oasisactive is tipped by industry experts to loosen the grip that the three big Australian paid dating sites have. With charging their members subscriptions being the only way to remain viable for the traditional dating sites, this new free dating partnership will send a worrying message to the big three paid sites.


In this fiercely competitive industry, the sudden success of oasisactive is largely due to its founder and Managing Director, Daniel Haigh. Daniel has been involved with online dating for many years and attributes his success partly to joint ventures such as the likes of the recent agreement between hookmeup and oasisactive. In recent years, Daniels group of companies, 3hgroup has been involved in other joint ventures including a partnership with MSN (MSN messenger).

With over one million Australian singles searching for love on the internet each month, hookmeup and oasisactive are telling singles to forget about paying, put their credit cards away and sign up to their dating sites for free.

More information can be found online at http://www.hookmeup.com.au

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