FOR IMMEDIATE RELEASE
(Free-Press-Release.com) January 28, 2009 -- NBC Taps Outside.in to Create Neighborhood News Sections

New Pages Aggregate Content in 650 Neighborhoods in 9 Markets

BROOKLYN, New York (January 28, 2009) – Outside.in (www.outside.in), the web’s leading platform for neighborhood news and conversation, today announced that they have built and launched 650 Neighborhood News Pages for NBC Local Media’s (http://www.nbclocalmedia.com) new Locals Only sites. These high quality editorial pages expand NBC’s coverage by automatically aggregating all of the news and discussions on the web and organizing them by neighborhood.

The Neighborhood News Pages are available in nine markets, including seven of the top ten, including New York, Los Angeles, Chicago, Philadelphia, the

Bay Area, Dallas-Ft. Worth, Washington, D.C., San Diego, and Hartford.

“Outside.in’s tools are an incredibly fast and easy way for publishers to extend their reach and increase inventory without costly overhead by leveraging automation and aggregation,” said Mark Josephson, CEO of Outside.in. “Publishers can use our Neighborhood News Pages to create thousands of discrete, highly targeted local news pages to complement their national and regional coverage.”

“Our new Locals Only sites enable our users to be true insiders and to fulfill on that promise we need to deepen our coverage in local communities,” said Brian Buchwald, Senior Vice President, Local Integrated Media for NBC. “Outside.in and their Neighborhood News Pages allow us to add entirely

new sections of content to our sites and create more targeted ad impressions at a fraction of the cost of staffing a traditional editorial organization to cover hundreds of neighborhoods.”

About Outside.in
Outside.in (www.outside.in) is a data and technology platform that creates, organizes and distributes hyperlocal news. Outside.in monitors all the news, blogs and discussions on the web and dynamically maps it to offline locations, enabling hyperlocal news discovery and sharing. The company’s GeoToolkit (www.outside.in/geotoolkit), provides powerful tools for content creators of all sizes to optimize, promote and distribute their local content. Outside.in is supported by leading investors including Union Square Ventures, the New York City Investment Fund, Betaworks and Milestone Venture Partners. For more information, visit www.outside.in, the company’s blog or follow us on Twitter.

Media Contact:
Erin Freeley
ProwessPR on behalf of Outside.in
P: 646-246-1962
E: erin@prowessPR.com