American Heart Association urges Southwest Florida women to Go Red Friday, Feb. 6

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) January 29, 2009 -- Local business and individuals will Go Red to observe the American Heart Association’s National Wear Red Day on Friday, February 6, 2009. To kick off the day and Heart Month, local media will be wearing red and will feature testimonials from survivors and those at risk for heart disease who have made healthy lifestyle changes. Local companies and restaurants will also show their support by wearing red and raising money for this important cause.

In addition to supporters in Southwest Florida, millions of Americans across the country will wear red to show support for women and the fight against heart disease. In an effort to generate awareness and provide fundraising opportunities, more than 10,000 companies nationwide will participate in Wear Red Day events by donating $5 to wear red and jeans to work. Additionally, cities across the country will Go Red by illuminating monuments, landmarks and major buildings in red.

In Southwest Florida, the Heartstring Bikini Martini, along with its non-alcoholic counterpart the ‘Tini Red Bikini’ ‘mocktail’, will be introduced in February at more than two dozen restaurant locations stretching across Lee and Collier Counties by Larry Genta’s Bar Mechanics™ hospitality consultant company. Purchase of the cocktail at participating restaurants will include a donation and Red Dress pin. The red dress is the symbol of the Go Red For Women movement that is nationally sponsored by Macy’s and Merck.

The Go Red For Women movement challenges women to know their risk for heart disease and take action to reduce their personal risk. Furthermore, the movement plays a leading role in providing women with the tools they need to lead heart-healthy lives.

As the movement enters its sixth year, Go Red For Women harnesses women’s energy, passion and power to band together and collectively wipe out heart disease.

Too few women realize that heart disease is their No. 1 killer and are taking action to prevent it. But the good news is that heart disease can largely be prevented. For that reason, the Go Red For Women movement encourages women to improve their heart health while taking action to fight women’s heart disease.

The American Heart Association is the largest voluntary health organization fighting heart disease, stroke and other cardiovascular diseases, which kill more than 870,000 Americans each year. That’s a life every 36 seconds. Furthermore, cardiovascular disease claims the lives of more than 460,000 women every year causing one death per minute.

With one in three adult women in the United States suffering from a form of cardiovascular disease, Go Red For Women recognizes the urgency of women’s heart disease. As a result, Go Red wants women to do more than just be aware, but to choose to take action now.

Go Red For Women is channeling its energies and resources to connect with real women and share with them the tools and information they need to protect themselves and their loved ones.

www.CocktailsGoRed.com

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