Boogie Wipes®: Snot Just for Kids Anymore

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) February 3, 2009 --

(Portland, OR: January 29, 2009) Cold sufferers know how irritated the nose area gets from constant dripping, sniffling, sneezing, and wiping. The founders of Boogie Wipes ®, a popular saline wipe for children that dissolves mucus, debut Magic Menthol™, a grown-up version of the gentle wipes with a soothing hint of mint, eucalyptus and rosemary essential oils. This line extension in the Boogie Wipes brand gives a nasal wipe option to everyone in the family. Magic Menthol will be sold in pop-up packs of 30 wipes for a suggested retail price of $3.99, and available in major retailers such as Wal-Mart, Rite Aid, and Kroger, as well as online at www.boogiewipes.com.

“The tremendous growth early on in our company told us we hit a nerve in the marketplace,” said Julie Pickens, co-founder Boogie Wipes. “The original and grape scents we formulated for kids flew off the shelves and moms wrote us by the thousands thanking us for making it easier and gentler to manage colds,” she added. “Magic Menthol was born out of a need to provide adults with a soft, non-irritating means of wiping the nose with a scent that was appealing to them,” co-founder Mindee Doney continued. “We’re thrilled that we now have a scent the entire family can enjoy.”

Doney and Pickens, often referred to as The Boogie Moms®, developed Boogie Wipes in 2007 as a solution for their kids’ runny, red noses. Months of market research led to the invention of the Boogie Wipe: a saline-infused wipe that soothes chapped, rough noses while dissolving mucus. After a six-month development and manufacturing process, Doney and Pickens shipped their first orders of Boogie Wipes in December, 2007. By the end of 2008, Boogie Wipes were available in 30,000 U.S. stores and sales had reached $1.2 million. Doney and Pickens project 2009 sales to hit $6 million. The brand includes Original Fresh Scent, Great Grape, and now Magic Menthol. The wipes come in 30-count packs and have a suggested retail price of $3.99. The Fresh and Grape scents are also available in handy individually wrapped packs of 10, known as Boogies on the Run™. They are ideal for backpacks, lunchboxes or purses, and have a suggested retail price of $2.99.

About Boogie Wipes®
Boogie Wipes and the Boogie Moms, Mindee Doney and Julie Pickens, can be reached at their corporate offices: Little Busy Bodies, Inc. 7874 SW Nimbus, Beaverton, OR 97008, and by emailing info@boogiewipes.com. News media interviews with the Boogie Moms may be coordinated or additional information/artwork/samples provided through Mary Blanton or Heidi Raker by emailing mary@rakergoldstein.com, heidi@rakergoldstein.com or calling 201-784-1818.

     boogie wipes     business     health     mompreneur     moms