68 TONS OF SNOW DUMPING ON KC! LIVE BLOCK

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) February 4, 2009 -- KANSAS CITY, Mo. (February XX, 2009) — The 2009 Scion Triple Crown is dumping 68 tons of snow on the Kansas City Power & Light District’s Live! Block as the event deviates from traditional ski resorts to an urban, downtown venue for the first time.

Over the course of three days, a ski hill will emerge in the Live! Block descending from the skywalk to the Live! Stage standing over a story and half tall, 50 feet wide and 107 feet long. A total of 150 pre-registered local and national riders will compete in the event and 16 will be named to the “Scion 16” for an opportunity to team up with one of 16 professional riders for the finals competition.

Previous rounds drew nearly 5,000 spectators each. A larger crowd is anticipated for the finale as it is the biggest snowboarding event to take place in the Midwest.

Date:
Thursday, February 5, 2009 (Ski hill construction & snow dump)
Saturday, February 7, 2009 (Competition)

Times:
Thursday, February 5, 2009
7:00 a.m. – Ski hill set-up begins (continues all day, until finished)
Friday, February 6, 2009
1:00 p.m. – Snow trucked in from Snow Creek in Weston, Mo.
Saturday February, 7, 2009

7:00 a.m. – Snow trucked in from Snow Creek in Weston, Mo.
9:00 a.m. – 11:30 a.m. (Registration)
Noon – 6:30 p.m. (Snowboarding Competition)
9 p.m. – 11:30 p.m. (Finals)

Location: The KC Live! Block in The Kansas City Power & Light District
Contact:
Fritz Heffinger, Department Zero, 816-283-3333,fritz.heffinger@deptzero.com
http://www.midwestscionevents.com/

Photo Ops:
Rail jam in KC Live! Block
68 tons of snow being transported from Snow Creek
68 tons of snow being dumped in KC Live! Block
Snowboarders on rail jam
Spectators watching in amazement

Interviews:
Fritz Heffinger, Department Zero
Jon Stephens, Kansas City Power & Light District president
Snowboarding competitors of all ages
Professional riders
Spectators

About Scion:
Scion is the newest line of vehicles from Toyota Motor Sales (TMS), U.S.A., Inc. Developed with a new generation of youthful buyers in mind, Scion's mission is to provide distinctive products, the opportunity to personalize, and an innovative, consumer-driven process at the retail level. For more information, visit www.scion.com.

About Department Zero (www.deptzero.com)
Department Zero is a Kansas City based alternative marketing agency specializing in grassroots and experiential marketing. The agency creates non-traditional marketing programs that connect consumers with brands through activities such as live events, product sampling and guerrilla marketing.

About the Kansas City Power & Light District (www.powerandlightdistrict.com)

The Kansas City Power & Light District is a vibrant, new eight-block neighborhood in the heart of downtown Kansas City that is redefining the City from its skyline to its sidewalks. The $850 million mixed-use District anchors $5 billion of complimentary development efforts in downtown Kansas City.

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