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(Free-Press-Release.com) February 10, 2009 -- http://www.prepaid-press.com/news_detail.php?t=paper&id=2001

Source: MPS, LLC (Visit http://www.myspaceprepaid.com/ to activate your card 365 days a year!)

Teens also reported that nearly one-half (46 percent) of the presents they give are gift cards — a twelve percent increase from 2006. Males are still more likely to give gift cards (50 percent) than females (43 percent), but these electronic cards packed with cash are becoming a more popular gift option every year. “As our young people gain more financial freedom, we get a good idea of how they choose to spend their own money,” said Lee Mitchell, executive president and general manager of MPS. “Teens are growing up with gift cards receiving them, gifting them and using them for personal purchases.
source: FPR


So gift cards continue to gain popularity with this sought-after group of consumers, and are becoming synonymous with their gifting culture. The information in this survey represents very good news for retailers.” According to the survey, while cash is mentioned most often as the preferred gift, an equal number of teens rank cash (81 percent) and gift cards (79 percent) first or second, compared to the 40 percent who prefer receiving actual items.

And once they get a gift card, teens are ready to spend. Sixty-two percent of teens say that they hold on to their gift cards for one month or less before using them. Only one in 10 (11 percent) says that they keep a gift card for more than two months before using it the first time.


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