TWITTER WITH tra.kz A NEW WAY TO POWER MUSIC PROMOTION

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) February 11, 2009 -- SAN FRANCISCO – February 11, 2009 – MixMatchMusic (www.mixmatchmusic.com) announced today the launch of tra.kz, an easy-to-use linking technology that helps musicians virally promote their music and engage fans using Twitter. Controlled Substance Sound Labs label artists including Slightly Stoopid, Pepper, The Expendables, Mat McHugh and The Blackbird, Fishbone, and Rebelution are among some the first bands to promote their music via Twitter campaigns powered by tra.kz.

tra.kz is the first address link and URL shortener specifically for music and music-related content on the micro-web, including MP3s, music videos, artist interviews, news and reviews. Artists, and also fans sending tweets about music, use tra.kz to point to the MP3 files and other music-related content on artist sites, MySpace pages or elsewhere. Without tra.kz, the URL links are often too long to include in tweets and by being given the visual cue of http://tra.kz/, music lovers will know that the link will take them to music related content.

“Great music deserves to be heard and Twitter is quickly becoming one of the things artists use to make sure that happens,” said Charles Feinn, CEO and co-founder of MixMatchMusic. “tra.kz is a highly effective way for artists to connect with their fan communities on Twitter with great new music and related content, and another way MixMatchMusic helps them engage with their followers.

“tra.kz is also a highly viral way for music fans and members of the Twitter community to share music and music-related content among themselves. We think it is going to spark a ton of music discovery, and that’s good for artists and fans alike.”

Fans browsing Twitter feeds will be able to quickly spot out music related content and play music files directly through tra.kz’s player. “tra.kz is the no fuss, no muss shortcut for discovering music, and all the great content that surrounds it, directly from a tweet,” said Feinn.

Controlled Substance Sound Labs (http://www.myspace.com/controlledsubstancesoundlabs) label umbrella for Stoopid Records and Law Records are using tra.kz to engage fans and promote music by releasing new music from artists Pepper, Slightly Stoopid, The Expendables, Fishbone, Rebelution, Mat McHugh and the Blackbird, Sabotage Soundsystem, and Giant Panda Guerilla Dub Squad.

Feinn said additional independent artists including BLVD, Angel Pier, Enzyme Dynamite, Trifonic, Throw Me the Statue, Dreamlin featuring Kim Powers, The Dance Party, T. Mandrake, and Radio Nowhere, are also using tra.kz to promote their new releases.

He said that MixMatchMusic will be supporting these artists’ Twitter and tra.kz campaigns by releasing a song on Twitter each hour throughout Wednesday, February 11, accompanied by information about the song and artist on Evolving Music(http://evolvingmusic.wordpress.com).

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