GLOBAL MEDIA MINDS LAUNCHES ADRENALINE RX, A GREAT TASTING ANTI-OXIDANT ENERGY SHOT

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) February 12, 2009 -- PHOENIX, ARIZ—What sets one energy shot apart from another? One contains B-Vitamins, one claims to give you healthy and sustained energy, one claims to give you energy with no crash, the list of claims goes on and on. Global Media Minds is launching a new product, Adrenaline RX into the c-store channel that will set itself apart from other energy shots on the market.

Adrenaline RX is not only a great-tasting shot that will give you a healthy boost, it is also the only energy shot on the market that contains anti-oxidants. Recent studies have found that anti-oxidants can be attributed to a variety of health benefits including cancer prevention, diabetes prevention and even the prevention of many cardiovascular diseases.

Global Media Minds plans on getting the message out about the great tasting anti-oxidant shot by supporting the C-Store launch with a 14 million dollar media campaign. The campaign will incorporate television, internet and print media and will focus on the c-store consumer that is interested in attaining a healthy boost throughout the day.

Adrenaline RX will be in 100,000 c-stores within 6 months of the launch. The media campaign will kick off simultaneously with the launch to ensure success. “We want consumers to be aware of Adrenaline RX, and how the product sets itself apart from other energy shots on the market,” said Kristen Orton, President of Global Media Minds. “By supporting the launch with mass media support, we will be able to increase c-store sales.”

Over a decade of experience building brands has proven that a strategy based upon 3 key platforms (distribution, advertising and internet technology) will succeed faster and easier than ever before, especially in these uncertain economic times. Global Media Minds, Distribution and Interactive work together to develop and execute strategic, national marketing campaigns. Based in Phoenix AZ, Global Media Minds is a full-service advertising agency specializing in creative and media buying for print, television and radio. Helping clients to maximize their ad dollars, Global Media Minds works hand in hand with Distribution, a master distributor with capabilities to place products on the check-out counters in over 100,000 C-Stores in the USA. Interactive develops cutting-edge E-commerce solutions in addition to search engine optimization and search engine marketing.

advertising agency     c-store distribution     Energy Shot