IDklic deploys iD Media Window Screen at Brussels International Airport

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) February 12, 2009 -- the Brussels Convention & Visitors Bureau, for the deployment of a digital signage solution at the BI-TC’s Brussels Airport stand.

Behind this partnership lies BI-TC’s recent decision to improve the reception of VIP visitors arriving in Brussels by modernizing the BI-TC information stand in the airport’s baggage area. The newly refurbished stand, which represents the first point of contact to welcome guests, is equipped with window screen technology displaying practical information, and with a person present to inform and direct the guests.

One of the main challenges of this project revolved around finding innovative ways to attract guests’ and travelers’ attention in an already extremely cluttered advertising environment. IDklic opted for its iD Media Screen Solution assuring maximum impact while maintaining a reasonable cost for the BI-TC.

Frank Vandenbreede, BI-TC’s IT and operations senior manager, reached out to iDklic to find an easy, quick and efficient solution to meet BI-TC’s requirements, which amongst others, included the use of the VIKUITI 3M technology. Vandenbreede commented that after meeting the iDklic team at their Brussels’ office, he was “convinced by iDklic’s know-how and experience gained from the Mercedes-Benz project and from deploying digital signage solutions in more than 200 pharmacies.” He then added: “iDklic offered to entirely manage BI-TC’s future network providing more opportunities to communicate with our target audience. With iDklic, we can be sure that our messages will be displayed at the right time, without creating further costs to the BI-TC.” This proved to be a key deciding factor in BI-TC’s choice of a partner. At the moment, IDklic offers the best price/quality ratio on the Belgian market. Vandenbreede later said that he was impressed by the agency’s “ability to execute the project under complex guidelines and on very short notice, as well as by its ability to manage a digital signage network.”

IDklic installed a retro-projector NEC 3051 of a 4000 Lumens capacity with the ability to project an image from up to 5 meters. Nathaniel Van Parijs, iDklic’s COO, commented on the partnership with NEC: “due to our close relationship with NEC, and our constant satisfaction of their technologies and products, we decided to collaborate with them again for this new project.” iDklic has also continued to work with NAVORI and its web interface. IDklic’s project management team carried out the deployment and installation of the screen in half a day at the Brussels airport following strict security guidelines.

Since the launch of the iD Media Screen Solution, iDklic is responsible for the maintenance, the management and monitoring of the network, as well as for the creation and monthly updates of messages through its creative branch, iDklic Creative.

digital signage     digital signage networks