G8 Brand Announced as the Official Clothing Line of Complexity Gaming

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) February 19, 2009 -- G8 Brand, the innovative gamer lifestyle clothing brand today announced a partnership with Complexity Gaming, America’s most prolific professional gaming organization, to create and distribute a Complexity line of gamer clothing.

G8 Brand has become the “Official Clothing Provider” of Complexity Gaming and will distribute products including t-shirts, hoodies, fitted baseball hats and jerseys bearing the famous Complexity logo. The clothing line will soon be available for purchase at retail outlets and on both companies’ online stores.

“G8 is thrilled to be developing a clothing line inspired by and created with one of the worlds top gaming franchises in e-sports today," said Tony Crisp, Founder and Creative Director of G8, "As the sport of video gaming continues to grow in popularity, G8 is looking forward to bringing performance innovation and cutting edge fashion to video gamers worldwide.”

“We really wanted to break the mold of traditional gamer clothing lines,” Jason Lake, Chief Executive officer of Complexity Gaming said. “We wanted a company that understands gamers and really connects with our core demographic. There are many producers of clothing that try to cater to our audience, but G8 is the only one that succeeds.”

G8 Brand’s collections of t-shirts, hoodies and accessories cater to a wide range of gamers and enthusiasts, with styles ranging from classic, nostalgic gaming properties of 80’s, to remarkable graphic artwork images and ironic parodies. Though the line was primarily designed with gamers in mind, the design sensibility and creativity is so innovative that it has captured the attention of tastemakers and trendsetters outside of the gaming market, including fashion boutiques, The Closet (Orange County), Hot Pop (Minneapolis), and Black Market LA (Los Angeles).

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About G8 Brand
G8 Brand® | Crash the System™ is a designer, marketer, and manufacturer of lifestyle clothing and accessories for video gamers. G8 Brand's mission to Crash the System gives a voice to gamers and breaks stereotypes. Join us at www.G8brand.com.