Play Your Way to Success: This New Book Shows You How

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) February 19, 2009 -- Business success in any field whatsoever requires creativity, problem solving, and risk-taking. But many companies, despite all they try, fail to inspire their staff to be creative and take risks to solve the problems they face – and consequently also fail to succeed.

However, according to bestselling author Kevin Carroll, famous for his bestselling Rules of the Red Rubber Ball (2007), the solution is simple: it’s child’s play!

Former 76ers athletic trainer Kevin Carroll has transformed an enduring passion for playing ball into a bestselling franchise. In this fun and thoughtful follow-up to his first book, Carroll moves the playing field to the workplace, where innovation, motivation, engagement, and teamwork are the headline issues.

He draws on “play profiles” from luminaries such as thought leaders, change agents, and business leaders, and uses their specific cases to illustrate how to bring a sense of play into the workplace to stimulate creativity, encourage risk-taking, achieve goals – and have a great time doing so.

This is an entertaining, pocket-sized book that builds on Carroll's self-help series with profiles of 33 successful workers who illustrate the value of "productive play" (as opposed to "playful play," which is not serious enough for work). The book is inspiring and clever, with a lively layout and energetic writing.

The successful “players” featured include futurist and thinker Andrew Zolli, ESPN president George Bodenheimer, bestselling authors Seth Godin, Malcolm Gladwell and Paulo Coelho, Food Network host Duff Goldman, South Bronx activist Majora Carter, actor and former professional wrestler Dwayne “The Rock” Johnson, and many others.

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andrew zolli     business book summaries     george bodenheimer     kevin carroll     red rubber ball