Brandon Willis Universal Gifting System Success!!

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) February 22, 2009 --

The near overnight success of companies such as YouTube, Facebook, Flickr and Digg has motivated a slew of us into believing that we too can create the next big thing on the Internet. But does your idea truly have the potential to attract millions of monthly unique visitors in less than two years time? To create a high traffic consumer Internet service in under two years, the company must exhibit one of two characteristics. It must either be a true viral marketing candidate (likely a communication service at its core) or it must be a strong candidate for leveraging natural search traffic. I will elaborate on both these points in the following paragraphs.

Is It Viral?

First, I think it is important to distinguish between word of mouth marketing and viral distribution. While any compelling Internet service can benefit from word of mouth exposure, not every compelling consumer Internet service possesses the proper characteristics to rely on viral distribution. I’d like to propose a new definition for what qualifies as a viral Internet service. A viral Internet service is one where each new user must involve friends to derive personal value from the service. This is best exhibited by communication and hyper-social services. Xfire is an IM service for online gamers that grew from zero to 5M+ registered users in about two years. Every user that downloads the client cannot receive value from the service unless the friends that they want to communicate with also have the service. Telling a friend is not an option; it is a necessity in order for the user to derive value from the service. Skype is the same way. How about social services like YouTube or Flickr? The main purpose of these services was a way for friends to share video or pictures with each other. Although not a pure communication tool like Xfire or Skype, users of YouTube or Flickr derive the main value from the service by showcasing videos or pictures to their friends.


Brandon Willis
http://www.UniversalGiftingSystem.Com
(757)971-6965

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