Marketing Strategist, David Meerman Scott, Releases "The New Rules of Marketing and PR"

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) February 25, 2009 --

David Meerman Scott’s "The New Rules of Marketing and PR" is now being used at Michigan State University in a new advertising course called “New Media Drivers License.” The course teaches new media techniques with the ever-growing selection of tools in the development community. David Meerman addresses how traditional areas in marketing and public relations are now being affected by the growth of these tools and how practitioners now can segment their key markets and direct rich content. Old concepts cannot be forgotten, as they still can be found in new method on the Internet, but there are also many new “rules” that are being added each day. Scott’s book is as far reaching as the technologies he describes in his book.

Read more about David Meerman Scott, and his literature at www.davidmeermanscott.com .

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