FOR IMMEDIATE RELEASE
(Free-Press-Release.com) March 2, 2009 -- East Lansing, Mich., February 28, 2009 – Students and professionals are working to gain their drivers’ license this March. Michigan State University undergraduate and graduate students along with professionals from the state of Michigan enrolled into the New Media Drivers License class, a first of its kind not only at Michigan State but also as a whole, to gain more knowledge about the new strategies for the communication field: digital.

During an eleven-week program, professionals and students will learn the ins and outs of new media. Weekly topics range from learning to blog to search engine optimization and digital public relations. In addition to the hands-on experience, outside reading of David Meerman Scott’s bestselling book drives the importance and understanding

of the new online world.

Scott’s book, “The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly,” explains how the Web has changed the rules of marketing and PR, details various new media outlets, and explains how to use these media outlets to work for your organization. “The New Rules of Marketing and PR” is not mainly for business and communication professionals, but for any individual who has something to tell to the public.

David Meerman Scott’s thoughts and advices on this new strategy have helped students and professionals in the New Media Drivers License class learn these new media outlets with ease. Those who were hesitant to create their online footprints had

found his book to be helpful and easy to understand. Others who have an online presence utilize his book as a guideline to make their blog, social networking pages, and Web sites even more successful.

“This class has helped understand the importance of new ways to reach your target audience,” explains Lisa Atufunwa, an advertising senior at Michigan State. “I would have never thought that something that I had considered a hobby more than eight-years ago would be used as a public relations tactic. David Meerman Scott’s book has helped me gain the knowledge that will help me be successful in career that is evolving with today’s society.”

“The New Rules of Marketing and PR” is available at any bookstore and online stores like Amazon.com and Google. The cost of the book at a bookstore is $16.95. For more information about David Meerman Scott visit his Web site http://www.davidmeermanscott.com.

The New Media Drivers License class will be held at Michigan State University during the fall semester. For more information about the class, contact Derek Mehraban at derek@ingenexdigital.com or visit the Web site, http://www.thedigitalbus.com/new-media-drivers-license/.

###