Michigan State University class utilizes David Meerman Scott book

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) March 6, 2009 -- EAST LANSING, MI, February 28, 2009 –- David Meerman Scott’s “The New Rules of Marketing & PR” is the first textbook used for the New Media Drivers License (ADV 492) class offered at Michigan State University.

Scott’s book discusses the changes in online marketing and public relations. It then goes into further detail on each of the types of media that organizations can use. Finally, it provides information, step-by-step instructions and implementation plans to put these programs to work. “This book will show you the new rules and how to apply them. For people all over the world interacting on the Web, the old rules of marketing and PR just don’t work. Today, all kinds of organizations communicate directly with their buyers online,” Scott said.

Derek Mehraban teaches this course thanks to combined efforts by Walsh College and MSU. He chose Scott’s book as a guide for the class. “David’s book was the most comprehensive, actionable book I have seen on how to use digital media to grow your business. The class is able to easily follow along, and the book provides a study guide of best practices. I also like David’s approach to SEO and content development. Two things I feel are essential to marketing your business online,” Mehraban said.

Mehraban is the founder of SocialHarbor.com, “a full service social media marketing and search engine marketing solution for companies and their employees.” Social Harbor is based in Ann Arbor, Mich.

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