Yauba Launches The World's First Privacy Safe Search Engine

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) March 9, 2009 -- Yauba New Media , an Indian/British search engine company, announced today the global launch of the world's first Privacy Safe search engine, Yauba.com.

Developed over the past three years in Bangalore, Delhi and London, Yauba sets a completely new search engine industry standard for protecting users' safety, security and privacy online. The global beta release of Yauba conclusively debunks three of the most common excuses given by other Internet companies for violating their users' privacy.

With Yauba, Internet users no longer have to worry about

* their search details being tracked, recorded and stored for 18 months or longer
* their personal and private information sold to unscrupulous websites
* their online activities being tracked and communicated to other unknown parties

Defeating Unscrupulous Websites

"Most people have absolutely no idea how much information websites collect from their users", said A. "Ahmed" Hossain, Founder and Chief Information Officer of Yauba. "If people knew, they would be completely shocked. But what is much worse is that many unscrupulous websites take advantage of this ignorance by seeking ways to exploit their users' personal details."

"Our technology helps prevent such abuses from happening," continued Hossain. "By searching on Yauba and browsing third party websites with Yauba's anonymous privacy filter, Internet users now enjoy the highest level of privacy protection offered by any major search engine in the world today."

Debunking Common Myths About Online Privacy

Yauba's Privacy Safe search engine also debunks the myth that websites need to collect and store mountains of their users' personal information in order to create a powerful user experience. "This supposed trade-off between privacy and user experience is one of the greatest myths ever propagated concerning online privacy." explained Janeena Basra, Yauba's Associate Vice President for Communications. "Fortunately for Internet users, this so-called trade-off is a complete fallacy."

"For us here at Yauba, it is not a question of either/or," continued Basra. "It is simply not a trade-off. We offer our users the highest degree of privacy protection of any major search engine in the world today, and yet, we also offer our users an incredible user experience. Due to the way we have designed our service, Yauba can do both."

About Yauba

Based in Delhi, and developed almost entirely in India and the UK, Yauba.com is a new search engine that seeks to transform the way people find information online, while providing maximum protection for their safety, security and privacy.

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