OrangeSoda Announces its Inaugural Fizzinar – “Local Search for National Brands”

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) March 10, 2009 -- AMERICAN FORK, Utah – March 10, 2009 – OrangeSoda Inc., a leading online search marketing company that specializes in securing high search rankings in search engines such as Google, today announced its first ever Fizzinar. Offered by the Enterprise division of OrangeSoda, the topic is “Local Search for National Brands” and will feature three industry experts in search strategy. The Fizzinar is scheduled for Thursday, March 12, 2009 at 9:00 AM PST (12 PM EST) and there is no cost to attend.

With the economy bad shape, leading national brands can leverage local search to drive customers into their stores. The tactics and strategies behind local search are distinctly different from typical search engine optimization or paid search campaigns. This Fizzinar will focus on the trends, tactics and strategies that drive results in local search. Attendees will also have the opportunity to have their questions answered by some of the brightest minds in the field. The Fizzinar will cover:
-What local search marketing is and isn’t
-How to measure local campaign effectiveness
-How to hold vendors and search teams accountable
-What the opportunity is for a national brand in customer acquisition, retention, and online store profile integrity
-How to satisfy customers instantly by converging web and physical locations (local pickup, etc)

“More than 40 percent of online searches include a local or regional modifier like a city or state but very few national brands have a local search strategy,” said Lee Gientke, Director of Partner Development at OrangeSoda. “Try searching for a major or national brand in your hometown. You’ll most likely be sent to the corporate homepage that has nothing to do with what you were looking for. It is practices like this that leave substantial amounts of money on the table for national brands. By implementing some of the Fizzinar experts’ tactics and strategies, national brands can see a significant ROI from a local search campaign. The Fizzinar will be immensely helpful for any national brand that has a local presence.”

The presenters include industry heavyweights David Mihm, COO of GetListed.org, Alex McArthur, Vice President of Search at OrangeSoda, and Michael Boland, Senior Analyst for the Kelsey Group.

To register for the OrangeSoda Fizzinar please visit http://orangesodaenterprise.com/internet-marketing-blog/. There is no cost to attend.

About OrangeSoda

Founded in 2006, OrangeSoda Inc. is an online marketing technology company providing powerful, proprietary search engine marketing solutions to help small to medium sized businesses raise visibility locally through geo-targeted online marketing. OrangeSoda’s product and service offerings include paid search campaign management, search engine optimization and Web analytics and measurement. OrangeSoda currently has partnerships with Google, Yahoo! and MSN, and is privately held with offices in Utah and Nevada. For more information visit www.OrangeSoda.com.

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