Advertising Agency Professionals Say Digital Signage Expo 09 a Success

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) March 11, 2009 -- Atlanta – Digital Signage Expo 2009 (DSE) was proclaimed “successful” by Advertising Agency professionals in attendance. The conference and trade show, which ran last month, drew just over 3,000 attendees who had the opportunity to see a record-setting 188 exhibitors. The trade show floor was 19% larger than 2008, with over 58,000 net sf of exhibitions.

While attendance was down slightly from the 3,500 count a year ago, thanks to current economic conditions, DSE fared much better than other trade shows that have recently staged, an indication of the resilience of this new and emerging marketplace and the leadership position of the event itself.

Ad Agency professionals in attendance are embracing the new media and in a position to recommend Out-of-Home digital signage to their clients. Agencies and advertisers were among a broad variety of end-user business categories, a profile that has become the hallmark of this leading international event since its inception in 2004. Comments included:

“Digital signage Expo was relevant, provocative, a harbinger of new digital media choices and reflective of the emerging array of new an exciting media. DSE is at the cutting edge and it is THE ‘must go to’ digital signage conference.”
– Jack Sullivan, StarCom Worldwide

“Digital Signage Expo continues to amaze and impress with the spectrum of innovative new vendors. It clearly indicates the tremendous growth in the ds space. DSE is the leader in this dynamic business.” – Patrick Moorhead, AvenueA-Razorfish

“Digital Signage Expo had a great mix of industry, agency and brand advertiser representatives and provided the latest news on technology and communications applications.” – Gwen Morrison, WPP (The Store)

Chris Gibbs, President of Exponation, LLC, which produces Digital Signage Expo and its co-located shows said, “The increased number of exhibitors and our expanded conference program was a big draw for serious attendees. We hosted over 130 industry experts who presented more conference seminars, workshops and theater presentations than ever before. We understand that more and more people come to Digital Signage Expo to learn and to do business at the show.”

Looking forward, the East Coast regional version of DSE, DSE East will stage this September and will focus on east coast business opportunities including the highly concentrated government headquarters in Washington, DC.

Digital Signage Expo/East, Interactive Technology Expo/East and the Out-of-Home Network Show/East will be co-located at the Washington Convention Center in Washington, DC to run September 23-24, 2009. To exhibit or attend Digital Signage Expo/East and/or Interactive Technologies Expo/East 2008, contact Chris Gibbs at (770) 649-0300 ext. 17, or for more information, visit www.digitalsignageexpo.net.

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For more information, contact Communications Representative
Geri D. Wolff, Market Works International, Inc., (386) 447-0018
gwolff@market-works.com