A Recession Proof Personal Training Business

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) March 16, 2009 -- A recession usually brings out the inherent flaws in a traditional personal training business. These include high cost of individual sessions, the duration of the session and the inability of the trainer and client to effectively leverage resources. Jim Labadie, fitness business expert believes that some minor tweaks to a traditional personal training business can yield a powerful profit center for the fitness professional.

"A personal training business can survive, even flourish in a recession" says Jim. He adds, "A recession hurts everyone. Many fitness business owners went out of business in the last recession along with other small business owners. Recession or not, smart personal trainers can recession-proof their fitness business with the help of some simple yet effective methods.”


Jim Labadie offers some advice on how to recession-proof your personal training business:


1) In a recession, the best strategy for a personal training business from a profitability point of view is to offer a one-on-one service at a group rate. Group boot camps serve this purpose very well.


2) The key strategy in any personal training business is to make people feel comfortable around you, otherwise there's almost no chance of you landing them as a client.

3) Increase the marketing efforts for your fitness business – most of your peers will cut back on advertising in a poor economy. A recession forces most people to cut costs on their personal training expenses, but those who don't will probably identify you as the number one source, if not the only source for personal training services.


Fitness professionals that want to further their personal training business education can instantly download their FREE copy of the Personal Training Business Rapid Success Kit. It includes a Referral Marketing Manual, The Top Ten Personal Training Business Mistakes Fitness Professionals Make and The Best Business Practices of the World's Top Personal Trainers. The kit is available completely FREE of charge at their personal training business blog: http://PatNickandJim.com

Pat Rigsby, Nick Berry and Jim Labadie, the personal training industry's leading business experts, have teamed up to help fitness professionals worldwide work less and make more. Together they have helped thousands of personal training businesses with their information products, coaching programs and free resources such as their blog: http://PatNickandJim.com

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