Rokstok.com Announces New Equipment Investment Following Rapid Growth

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) March 25, 2009 -- Following rapid growth and a 53% increase in sales in the previous quarter, online retail custom jewelry design company, Rokstok.com has announced a significant investment in advanced jewelry manufacturing equipment at the MJSA Show in New York.

Williamsville, New York, March 20, 2009.

Despite an economy that many would assume would preclude the purchasing of jewelry, Rokstok.com has bucked the trend. Following a rapid growth in the past year, this online retail custom jewelry design service has announced a major investment in advanced jewelry equipment at the MJSA show in New York. Rokstok.com Founder, President, and CEO, Andrew Moquin, explains "Our business has been growing rapidly over the last year, and that growth requires constant improvements in our jewelry making skill and final product quality."

Rokstok was founded in November 2007, and prides itself on both its precise quality and competitive pricing. Andrew explains the company's philosophy "centers around a commitment to higher business ethics and providing extraordinary customer experiences while providing unsurpassed value." In addition, Andrew says "The use of the internet platform allows us to offer great pricing but we won't sacrifice the quality of care though, this is something we'll never compromise."

Andrew explained the decision to invest, "The MJSA show helped us choose amazing new technologies, some of these technologies included a laser welder, micro pave microscope, and high-resolution prototyping equipment. The laser machine will increase the quality and integrity of the welds in our jewelry, thus providing longer lasting jewelry. The micro pave microscope will help our goldsmiths improve the detail and precision of our diamond setting. This will prevent stone loss and improve wear-ability of the jewelry. Our high-resolution prototyping equipment enables us to create more intricate jewelry designs that weren't previously possible. "

While custom jewelry design used to mean watching the jeweler draw out a rough sketch on the back of an envelope, times have changed. The introduction of computers into this industry has resulted in customers being shown their designs in 3D, eliminating the dreaded problems of miscommunication and incorrect interpretation of a design request.

"The computerized equipment is also utilized in the jewelry manufacturing, enabling far more intricate settings, engraving, and carvings. Highly complex designs and accuracy are now readily available to the jewelry customer seeking one-offs." explained Andrew.

Rokstok.com was founded in November 2007 by Andrew Moquin, a custom jewelry designer with over 20 years experience. The Rokstok.com staff are GIA trained graduates with over 40 years experience crafting unique jewelry.

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