REI Agro ready to spread its aroma through Franchise India

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) April 4, 2009 -- REI Agro – a major player in the production of Basmati Rice in India is ready to spearhead their growth plans by joining hands with the largest integrated franchise and retail solution provider Franchise India Holdings Limited (FIHL).

REI Agro is a Rs.958 Crore basmati rice processing and marketing company. From modest beginnings 9 years ago, the company has grown to hold nearly 20% of the basmati rice segment worldwide. Today, REI Agro is an integrated player, undertaking activities like procuring paddy, drying, de-husking, milling and polishing, colour sorting, grading, inspection, packing, branding, distribution and retailing.
With a vision to spread its Basmati in every kitchen, REI Agro recently ventured in to the franchising market and is all set to open multiple outlets across the country through FIHL, which is known for its effectiveness in creating & delivering solutions; to meet the needs of its clients and investors.

Offering a wide range of brands like Kasturi, Real Magic, Mr. Miller, Hungama, Hansraj and AI-Tahaan, with wide choice in all the price segments, REI Agro has become a household name. Also, state - of - the - art facilities and ISO - conforming quality initiatives result in superior quality grain at an excellent value proposition.

About Franchise India Holdings Ltd

Franchise India Holding Limited is Asia’s integrated Franchise consulting company since 1999 with an absolute authority on Franchising, Licensing, Retailing, Real estate and Marketing and has already consulted many major brands in past few years like HCL, MGF, Kwality Walls, Tata, Gitanjali, HSBC, Levis, JK Tyres, Lakme, D’damas, Adidas, Euro Kidz, The Apollo Clinic, Chhabra 555, Kidzee, Motilal Oswal, Rosebys, Next, Welhome and more through media, advisory and exhibitions. With its strategically formed divisions, FIHL has created its own niche as the pioneers of franchise industry and a small business authority.

For further information, please contact: Fourth Estate
Parul Jain @ 9899880005 / Email: parul.jain@fourthestateindia.com
Ph: 011 26960937, 26534193. Fax: 011 41655806
FIHL
Payal Gupta@9268564544/ Email: gpayal@franchiseindia.net