Implementing corporate style guides: Shufra becomes authorised reseller for acrolinx™ IQ Suite

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) April 7, 2009 -- Singapore, 7 April 2009
By Shumin Chen

Dr Frans Wijma, managing director of Shufra (www.shufra.com.sg) announced today a partnership with acrolinx GmbH from Germany. As part of the agreement, Shufra now offers its customers worldwide acrolinx™ IQ Suite, a powerful linguistic quality assurance application that helps companies to implement corporate style guides and their specific writing rules. The software can check for correct spelling, grammar, style and terminology, thus improving readability, translatability and overall consistency.

IQ stands for Information Quality. Key benefits of Information Quality are:
• Optimum leverage of translation memory software (TM)
• Better communication between customers and sales, support and product development teams
• Consistent branding across corporate communications
• Certified quality of product information

One of the unique features of acrolinx™ IQ is acrolinx™ Intelligent Reuse, which will flag different sentences that provide the same information in order to improve consistency. In addition, the software allows users to create and manage their own specific sets of rules.

Dr Frans Wijma added, “Our team at Shufra has been working with customers in the aerospace and defence industries at the international level for years, applying international standards for documentation quality and compliance. This new partnership with acrolinx GmbH will allow us to share our knowledge and expertise in controlled authoring with an even more diverse customer base."

For more information on acrolinx™ IQ Suite and relevant implementation services, please contact us at: info@shufra.com.sg.