FOR IMMEDIATE RELEASE
(Free-Press-Release.com) April 7, 2009 -- With Earth Month in full swing, Loblaw Companies Limited - Canada’s largest Grocery retailer - is proud to celebrate the 20th Anniversary of President’s Choice® G.R.E.E.N®, with the launch of the PC G.R.E.E.N Insider’s Report® now available online at www.pc.ca. Loblaw Companies has been developing environment friendly products that are effective and economical – without compromise, since the launch of the first G.R.E.E.N Insider’s Report in 1989. With such breakthrough products as the new PC G.R.E.E.N Diaper – our best yet in performance and environmental responsibility – and PC G.R.E.E.N 4 in 1 Dishwasher Detergent – the # 1 selling option in Loblaw stores, PC G.R.E.E.N continues to provide relevant product solutions, utilizing emergent green technologies to deliver high

performance, environmentally friendly alternatives to Canadians at great prices. PC G.R.E.E.N makes it easier than ever to take steps towards reducing our carbon footprint.

Did you know? Fascinating facts from 20 Years of Thinking Green*:
• PC G.R.E.E.N 2-Ply Bathroom Tissue was introduced in 1989 after learning that a forest the size of P.E.I. was being destroyed every year to produce pulp and paper products.
• If every household in Canada used PC G.R.E.E.N Paper Towels and Bathroom Tissue made from 100% post-consumer recycled paper instead of products made from virgin fibres, we could save 1,300,000 trees every year – a forest of about 13 square kilometers.
• By using household cleaning products made with renewable materials, we can help

conserve petroleum and reduce the use of non-renewable energy required to create new materials.
• Cold water washing requires 85% less energy than hot water so you can lower electricity bills with every wash.
• The first G.R.E.E.N Insider’s Report was created in 1989 with the help of advisor Colin Isaacs, a well respected Canadian Environmentalist and Scientist. As an independent advisor, Colin has been an integral part of the PC Team since its inception and reviews, challenges and approves all PC G.R.E.E.N products and their claims.
• As global concerns continue to rise, Loblaw is dedicated to finding more ways to reduce waste, conserve energy and cut carbon emissions in all of its store operations across Canada.

PC G.R.E.E.N 20th Anniversary product highlights include:
• PC G.R.E.E.N 4-in-1 Phosphate-free Dishwasher Detergent
• PC G.R.E.E.N 3x Concentrate Coldwater High-Efficiency Detergent
• PC G.R.E.E.N Multi-Purpose Cleaning Putty (400g)
• PC GREEN All-Purpose Cleaner
• PC Universal Water Filter System
President’s Choice products are available at Loblaws, Loblaw Great Food, Zehrs, Zehrs Great Food, Fortinos, Real Canadian Superstore, Loblaw Superstore, Valumart, Your Independent Grocer, Atlantic Superstore, Maxi, Maxi & Cie, No Frills, Provigo, Extra Foods and more. Product availability and pricing may vary by banner and region.