CODILINK & STARBUCKS LAUNCH LOYALTY PROGRAM PILOT USING MOBILE COUPONS

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) April 22, 2009 --

Guadalajara, Jalisco. April 2, 2009 .- Codilink, leader in digital technology and mobile solutions, has launched a new solution allowing companies to offer loyalty programs to their clients. The solution operates across multiple interactive channels, including sending an SMS to a short number to receive a mobile coupon, receiving the coupon by mail or cutting it out from printed media. In all cases participants receive a coupon represented as a two-dimensional bar code which is then activated in any of the participating stores. The code can be used multiple times with different rewards provided upon each use, thereby converting a simple coupon into a powerful loyalty rewards program.

A clear example of the implementation of this solution was the Loyalty Program launched by Starbucks Coffee for their customers in Guadalajara and San Luis Potosi, on March 16, 2009. The program aims to increase footfall to participating stores by recognizing and rewarding regular customers’ visits in various ways. The installed reader or scanner provided by Codilink checks the validity of the coupon in real time and sends all information to a database to monitor consumer patterns and reports the benefits awarded to the end-user to the brand, in this case Starbucks.

Starbucks Mexico bets on technology and relies on interactive marketing as a key tool to strengthen sales in their establishments.

"We are convinced that the technology allows us to be closer to customers and offer benefits that are actually usable. Additionally, the technology allows us to monitor and analyze the behavior patterns of our clients in order to know them better and offer them more benefits and better quality. " Ivan Ahedo, Director of Marketing for Starbucks Mexico.

Rodrigo Rivero Borrell, Partner and Director of Codilink Mexico says: "The cell phone is becoming increasingly important in the users lifestyle, not only providing the voice service, but also solutions that involve the use of data and applications developed for brands that want to be closer to their customers. There is a learning process for both brands and end customers, but we are sure that with examples like this, companies will start to have more confidence to develop their own initiatives using mobile barcodes. "

Codilink, with offices in Spain, UK and Mexico, specializes in providing innovative coupon, ticketing and loyalty solutions to retailers and blue chip brands. With a particular focus on email and mobile, Codilink is one of the largest new media coupon issuers, with over 40 million coupons issued during 2008. Its clients include Cinepolis, El Corte Ingles, News International, Washington Post, Nike and Coca-Cola, among others.

Codilink     loyalty     mexico     Mobile barcode     mobile coupon     retail     starbucks