Mens Pantyhose Firm Hires New Marketing Director

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) April 24, 2009 -- GRANVILLE/OHIO, USA (Free-Press-Release.com) April 23, 2009 — It’s not every day that someone transitions from engineering to marketing men’s pantyhose. But that’s just what happened when ACTIVSKIN announced the hiring last month of Steve Newman as the firm’s new Marketing Director.

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Mens Pantyhose Firm Hires New Marketing Director

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http://www.activskin.com

As a longtime customer and believer in ACTIVSKIN (www.activskin.com) products, Mr. Newman was eager for the new challenge of expanding the market for men’s legwear when staff cutbacks at his former engineering firm left him seeking new employment. Having just completed the best year of sales ever, Comfilon’s ACTIVSKIN was looking to capitalize on this momentum and bring on someone with a unique blend of marketing background and passion for men’s legwear. His mission is to spearhead publicity campaigns that will move the market for men’s legwear ever closer to the tipping point of more widespread acceptance by its target audience. His background includes involvement with marketing of professional engineering services stretching back more than 15 years.

Mr. Newman is responsible for developing strategies to expand the emerging market for men’s legwear and consolidating ACTIVSKIN’s leading position in it. Established to satisfy an unmet need for a full-length men’s product to provide warmth without bulk, ease discomfort from poor leg circulation, and a variety of other needs—the company was the world’s first to exclusively sell nylon legwear made specifically for men. Founded by Steve Katz—an heir to the defunct G. Lieberman & Sons hosiery company of St. Louis— ACTIVSKIN has experienced steady growth since its inception in 1998. In addition to national and international press coverage, the company has also received praise in its local media market as an example of a business doing well despite the dreary economic news now pervading the nation.

While men’s legwear trends have moved well beyond unwarranted misconceptions associated with it in its infancy, there is still much work needed to enlighten the public on the many benefits of full-length hosiery. Men have missed out largely because of the association of tights and sheer hosiery as strictly a woman’s garment. Considerable media attention over the past several years has contributed significantly to evolution of a perception of legwear as a truly unisex fashion. To foster this evolution, Mr. Newman now hosts a blog called The Nylon Gene (www.nylongene.com) that offers many answers and explanations for why men’s legwear appears to be nearing a tipping point along the path from the Fringe to The Next Big Thing.

Comfilon’s ACTIVSKIN Legwear for Men

G. Lieberman & Sons (GLS Hosiery) is a fourth generation family-owned business founded in St. Louis in 1920. We have evolved from a wholesale distributor of hosiery, undergarments and nightwear into a successful online retailer of legwear for men. ACTIVSKIN Legwear was developed specifically for men. Engineered to improve athletic performance and stimulate circulation, ACTIVSKIN is now used worldwide by athletes and others seeking its excellent performance and health benefits, fashionable appearance, and superb comfort. Our quality products, made in the USA, offer a more comfortable and less restrictive alternative to traditional men’s socks and underwear. ACTIVSKIN is currently available through our web site only.

More information can be found online at http://www.activskin.com

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