Position2, Inc. Selected by TiE as Online Search and Social Media Marketing Agency

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) April 28, 2009 -- April 15, 2009

SANTA CLARA, CA - TiE Silicon Valley will host TiEcon 2009, the world's largest conference for entrepreneurs, May 15-16, at the Santa Clara Convention Center. Position2 has been selected as the agency to help drive the strategy and execution of search and social media marketing campaigns to maximize the online visibility of TiEcon 2009.

Position2 aims to let the world know about TiEcon 2009’s ultimate stimulus package—an audience comprising every imaginable resource to fuel bold entrepreneurial dreams. Position 2 will leverage its expertise in PPC (Pay-Per-Click) advertising, SEO (Search Engine Optimization) and SMM (Social Media Marketing)—the very same marketing techniques that are crucial to start-up companies—to publicize what’s in store at TiEcon 2009. "The hallmark of successful start-ups has always been clever, bootstrapped marketing," said Niraj Swarup, Marketing Chair for TiEcon 2009. "Today, entrepreneurs must deploy sophisticated search and social media marketing to realize their dreams and make their ventures successful."

TiEcon 2009 offers five conference tracks each targeting a key tech domain: Internet Infrastructure, Consumer Web, Cleantech, Wireless, and Software. Each track will have focused panels, CEO presentations, and networking lunches. Several business boot camps will expose functional specialists to the broader business essentials for launching a successful entrepreneurial venture.

Three new initiatives will be featured as part of TiEcon 2009’s goal of nurturing entrepreneurship as the ultimate stimulus package:

1. PowerConnect: Networking focused on each of the 5 conference tracks for entrepreneurs to engage with industry experts, venture capitalists, consultants, and peers within a vertical.
2. TiE50: to showcase 50 of the most promising start-ups spanning the five conference tracks.
3. Business Boot Camp: 6 working sessions led by veteran entrepreneurs covering topics such as raising funds, cost-effective visibility through guerrilla PR and social media marketing, building teams, addressing legal issues, and driving sales.

Register for TiEcon 2009 today by visiting TiEcon.org or calling 408-567-0700.

Follow TiEcon 2009 on Twitter at www.twitter.com/TiEcon , on LinkedIn at http://tinyurl.com/TiEconlinkedin, and on Facebook at http://tinyurl.com/TiEconfacebook.

About TiE

TiE is a global, not-for-profit, non-political, and non-religious organization dedicated to fostering entrepreneurs across its international network sponsored by top venture capital firms and Fortune 500 corporations.

About Position2, Inc.

Position2, Inc. With over 75 advertising, marketing, creative and technology personnel, Position2 focuses on ‘surround and intent’ based marketing with search and social media messaging and information highly relevant to the specific stage of a target’s decision-cycle and stated or tacit intent.

fostering entrepreneurship     position2     search engine optimization     social media marketing      TieCon