Global Strategic Management Institute Announces JetBlue Sponsorship of CSR Performance Summit 2009

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) May 6, 2009 -- Global Strategic Management Institute (GSMI) is pleased to announce a sponsorship by JetBlue Airways of the CSR Performance Summit 2009. The low-cost airline will sponsor the event as part of its Jetting to Green program. The Summit, hosted by GSMI, takes place in New York City on May 11-13, 2009, and is the only event focused on corporate social responsibility and performance management.

“We feel fortunate to have a terrific partner in JetBlue, who shares our vision for environmental and social responsibility and can help us to provide an excellent forum for professionals to share best practices, innovative approaches and solutions to common challenges in the field,” said GSMI President Luke Vinci.

“JetBlue believes in volunteering our services and promoting education about the environment and preservation of our planet,” said Icema Gibbs, director corporate social responsibility for JetBlue Airways. “The CSR Performance Summit is an important opportunity for companies to strengthen their corporate responsibility programs, and we’re pleased to be a part of it.”

The CSR Performance Summit will provide timely, practical information that CSR professionals can’t afford to miss. Participants will solidify their CSR foundation, refine communications strategies, and arm themselves with ideas to maximize their efforts, creating better, stronger programs and companies. Participants will leave with the tools to:

• Maximize budgets
• Align strategy and practice with the core values of the company
• Calculate the ROI and SROI of their programs
• Assess metrics and evaluation methodologies
• Implement strategically-focused, financially efficient CSR programs that last

To register for the event or for more information, go to www.csrperformancesummit.com

About Global Strategic Management Institute

GSMI develops executive conferences, exhibitions, and leadership trainings for the world's leading business decision-makers. These dynamic and innovative services initiate and develop business relationships between director and C-level practitioners from the most influential organizations, for a stimulating environment to discuss key industry issues and mutually beneficial solutions. For more information visit www.gsmiweb.com.

About JetBlue Airways
New York-based JetBlue Airways has created a new airline category based on value, service and style. Known for its award-winning service and free TV as much as its low fares, JetBlue is now pleased to offer customers Lots of Legroom and super-spacious Even More Legroom seats. As part of its commitment to protect the environment, JetBlue launched Jetting to Green as a platform that encourages environmentally friendly practices through educat

JetBlue Airways CSR     performance management