Richard Vanderhurst discusses Social Media Optimization 101

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(Free-Press-Release.com) May 15, 2009 -- Perhaps the best way to fully comprehend social media optimization or SMO is to really understand what social media is. To put it simply, social media refers to the interaction between humans through the Internet. Examples of social media sites make it easier to understand: social networking sites like MySpace and Facebook; blog tools like WordPress and Vox; and video sharing like YouTube.

Richard Vanderhurst shows students that when you understand the concept of social media, grasping the idea of social-media optimization is the next step. Social-media optimization is making use of social media to create “buzz” about your web or blog site. The deal is to gather as many sites as possible to link back to your site by making use of the readily available tools of the different social media websites. The main goal is to drive traffic and generate back links to your sites.

Note: Back links are links from another website to yours. These are designed to help you increase your authority in the search engines such as Google, MSN and Yahoo while improving your ranking.

Social-media optimization also offers a couple of benefits:

1. It saves you money.
2. It is a viral marketing strategy.

There is zero monetary cost for you to participate in social media networks. However, doing so would require a significant amount of your time. You need to study and familiarize yourself with the community that you are getting involved in, in order for you to establish credibility for yourself and your website.

Viral marketing strategy is fairly easy to understand. As a virus reproduces in drastic quantities and becomes an incurable disease, viral marketing increases and spreads the word of your products and/or services around the World Wide Web until it becomes unstoppable. This creates dramatic growth in the number of visitors to your sites and potentially converts new visitors into future income.

Social-media optimization and search engine optimization or SEO are two different entities. It is important to note, however, that social-media optimization should be an integral part of your overall optimization.

Richard Vanderhurst shows us that with the popularity of social networking websites today, social-media optimization is rapidly becoming the staple form of online presence. Joining communities and creating relationships definitely sound more appealing than adding keywords to your content and tweaking your meta tags, the key is to participate. You could share an article you have written, share news stories that you have come across, or post comments on blog entries and forums. Participation is your tool for optimization.

More information can be found online at http://www.richard-vanderhurst.org

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