Masterpiece Solutions Launches SEO Practice

Industry leading Art Gallery Software Company leverages 10 years of experience to launch a Search Engine Optimization practice to drive increased traffic and sales to its customer's web sites

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Masterpiece Solutions Launches SEO Practice

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FOR IMMEDIATE RELEASE
(Free-Press-Release.com) May 21, 2009 --DENVER, CO – May 15, 2009 – Masterpiece Solutions, the leader in comprehensive art gallery software and artist management software for art and antique galleries, artists and other independent retailers, today announced that it is launching a Search Engine Optimization (SEO) and Internet Marketing practice. Already the industry leader in web site development and hosting services for art gallery and artist websites, Masterpiece Solutions will now offer comprehensive consulting services designed to increase the Internet business for its clients.

“We are hearing from more and more of our customers who need assistance from a trusted source to drive high quality traffic to their web sites,” says Kevin Warr, CEO of Masterpiece Solutions. “We have been building and hosting websites for many of the finest artists and art galleries in the world for years. We will now leverage that expertise to help our clients be the most successful on the Internet.”

There is an accelerating shift in the art business toward online browsing and commerce. As such every artist and art gallery is becoming increasingly aware of the importance of the internet. It is no longer acceptable for web sites to simply act as contact information resources. Websites must create new lead opportunities and incremental new revenue. There are hundreds of thousands of art websites competing for the attention of art collectors and art enthusiasts. In order to increase profits and stand out above their competitors, many artists and art galleries will engage a SEO consultant.

Masterpiece Solutions recommends working with a SEO resource with a proven history of delivering results. “If your SEO consultant can not explain in clear and simple terms what is required to improve your website traffic and conversion rates, find someone who can,” added Warr. “SEO is not mysterious hocus pocus. There are known and simple practices that can be implemented that work. Many of our customers have shared sad stories of their costly and failed attempts to engage SEO ‘experts’ to help.” One customer hired a notable industry leader and was charged $1000 to simply edit their site and $350 per month for ill-defined SEO services.

“I came to Masterpiece Solutions frustrated and skeptical,” say Kings Wood Art owner/director Monique Squeo-Bolsius (http://www.kingswoodart.com). “I had recently paid another company a great deal of money and saw no results. Within two weeks Masterpiece Solutions designed and built my beautiful new website. It has now been two weeks since we launched the site and I am thrilled to say the traffic to my website has exceeded my expectations and the phones are already starting to ring!”

Masterpiece Solutions’ SEO services have been designed around the best-practices learned over 13 years of working exclusively with artists and art gallery web sites.

Key components of the SEO practice will include:

SEO Site Optimization : Site metrics tool, meta data, anchor and image links, site mapping

Links Multiplier : Creating multiple relevant links to your site throughout the internet

Internet Registration : Guidance and best practices for registering your web site across the internet

Monitor / Review / Revise : With a service plan our SEO services would be conducted on an ongoing basis to ensure your site and strategy adjusts the changing algorithms of Google and Yahoo

Internet Community Membership : Membership to the key online communities dedicated to supporting the SEO needs of Masterpiece Solutions customer

Custom Services : Web site design and development

Masterpiece Solutions advantages for its SEO Clients:

Masterpiece Solutions is uniquely qualified to support the SEO objectives of its clients. For 13 years it has been developing a portfolio of assets, specifically tailored to the art industry that can be leveraged with the launch of the SEO Practice. These advantages include:

The Masterpiece Network: With over 1000 affiliated galleries worldwide the Masterpiece Network becomes a powerful force for a community of interconnected art web sites.

10+ years developing and hosting web sites that are designed to maximize visibility from the major the search engines.

300+ websites that link to one another as a internet art community
Automated Website Content Updating– Quicklink™ provides one-button updates of inventory, pricing, artist and activities/events directly to the website ensuring everything is always current.

Highly experienced web design and development team producing award winning art websites.

Masterpiece Online attracting enormous internet traffic. This leading online art gallery marketplace maximizes the exposure of every client through unlimited listings of art works and content.

“Once we invested in Masterpiece Solutions everything changed. We quickly gained control of our business, turning a liability into a competitive advantage”, says Zelma Legendre, owner of Thornwood Gallery with locations in Houston and Dallas. Thornwood implemented Masterpiece Gallery Manager software with Quicklink integration to their website September of 2007. Since that point the galleries have significantly reduced their operational expenses by eliminating inefficiencies and third party vendors. Surprising to Ms. Legendre, the galleries have also experienced unexpected growth during a period of economic chaos. “With a touch of a button Masterpiece updates our entire inventory, sales and marketing information to our web site and to Masterpiece Online. As a result the internet is an asset, driving new sales for the business rather than simply serving as a glorified business card.”

“We know that our success comes as a result of the success of our clients,” says Warr. “We already know that customers using Masterpiece Solutions software are among the most successful in the industry. With the launch of our new SEO practice we intend to help our customers dominate the Internet in a similar fashion.”

Also available from Masterpiece Solutions:

Masterpiece Gallery Manager Software
Utilized by more than 800 independent retailers worldwide, Masterpiece Manager was designed for art gallery owners by art gallery owners to increase the operating efficiency and simplify processes to give gallery owners and artists the freedom to focus on the art and not the paperwork. For nearly 15 years, Masterpiece Gallery Manager software has integrated point of sale software with inventory and customer relationship management. Visit Masterpiece Solutions at http://www.masterpiecesolutions.com

Masterpiece Artist Manager Software
Masterpiece Artist Manager(formerly called Archer Artist) is an art management system that offers unique and valuable benefits for the individual artist, including art tracking capabilities, a comprehensive customer database, an inventory management component that results in a consistently up-to-date website, and much more. With customization capabilities and ease-of-use, artists can focus on their art rather than the business. Visit Masterpiece Artist Software for more information.

To learn more about Masterpiece Solution’s products and services, visit Masterpiece Solutions or call 888-453-9846 today.

About Masterpiece Solutions
Founded in 1994, Masterpiece Solutions has grown to be the trusted authority on art gallery software products and services. More than 800 art gallery, antique, craft, and gift stores' owners and retail staff rely on Masterpiece Solution’s unparalleled art management software and support services to help them effectively manage their businesses for greater operational efficiency, return on investment and peace of mind. In addition, Masterpiece Solutions also meets the needs of independent artists, offering artist software, artist website templates and much more at an affordable price. More information on antique software, art software and a wide breadth of other offerings can be found at Masterpiece Solutions.

More information can be found online at http://www.masterpiecesolutions.com/

art gallery software     art gallery web site     art websites     search engine optimization     SEO