Indian City Markets – Beyond the top 10 cities

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) May 28, 2009 -- New Delhi, India ( Free-press-release ) May 28, 2009 - Indian economy, society and people are changing in character, preferences and aspirations at a rate never before experienced or even imagined. What was common wisdom in the past no longer works; international experiences no longer work either internationally or in India.

India used to live in the villages; but our grandparents generation found out pretty quickly – planning or no planning, independence or no independence, it was impossible to make money trying to service India’s vast hinterlands. In fact barring a few items like tea leaves and cotton textiles, there was little that organized manufacturing or services could get to the villages at a cost low enough for the farmer to benefit from.

Then came the reforms, with investment and introduction of new technologies, with improved infrastructure, it was possible to service latent demand across India. Some such as those producing motorcycles or in telecom, even managed what was thought to be impossible – made money selling to rural India without government help or subsidies.

But despite the magnificent attractiveness of the ‘rural bottom of the Indian pyramid’ only a very few can service at a low enough cost to rural India and its 750 million people. For the bulk of manufacturing and services, it is urban India that remains most attractive. The reason is not so much the numbers of the affluent – there are many rural affluent - but the concentration of demand in urban areas.

It is this concentrated demand in the top cities that we are trying to get a grip on. The top 10 odd cities contain about 20% of India’s urban population as per Indicus estimates. The top hundred cities barely account for 60% of India’s urban population, the rest being spread over hundreds of large and small towns, some of which are not very different from over-grown villages.

About Indicus:

Indicus Analytics is a premier (http://www.indicus.net) economics research firm of India. We service data and policy analysis requirements of research oriented entities, which include the most respected academic institutions and international organizations, key policymakers, and top decision makers in industry.

We help our customers cut through the maze that is India to unravel the various facets of the Indian consumers. Our products provide information about the economy and the consumers at extremely granular levels - at city, district levels, neighbourhood levels. Within the granular geographic levels, the information is further segmented into various income groups. The data is estimated using various Econometric techniques – large data sets are processed, proprietary surveys are done, Econometric and mathematical modelling is applied and finally the processed estimates are published.

contact:
INDICUS ANALYTICS Pvt. Ltd
Nehru House, 2nd Floor
4 Bahadur Shah Zafar Marg
New Delhi 110002
India
Phone: 911142512400

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