RELEASE: New Advertising Company Targets 200 Million P2P Users, Aims To Become Next Google

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) June 2, 2009 -- FOR IMMEDIATE RELEASE

Advertising software that lets advertisers reach 200 million customers at no cost plans to do for P2P searches what Google AdWords did for web searches

TORONTO, Ontario, Canada - June 3, 2009 - PeerMatrix Inc. announced today the first public release of the PeerMatrix software, which for the first time allows advertisers to deliver ads to 200 million people who use file-sharing software (also known as “Peer-To-Peer” or “P2P” software) like LimeWire and Shareaza.

“It’s a completely new type of advertising,” said Bernard Trest, President of PeerMatrix Inc. “For the first time, advertisers can target 200 million file sharers who were previously off limits to advertising.”

The software works similarly to Google AdWords, creating ads that match whatever a file sharer is searching for. Testing conducted by PeerMatrix Inc. shows that the software is capable of delivering 2 million 10 second video ads a month or 20 million 15 second audio ads a month using just a single computer equipped with a 100 megabit connection to the Internet. Since a dedicated computer with a high-speed Internet connection can be leased from an Internet hosting company for about $79 a month, the PeerMatrix software compares very favorably to Google, which charges $40,000 to deliver the same number of video ads.

Advertisers can set the PeerMatrix software to only return ads for specific search keywords, or to send ads to every P2P user who conducts a search, regardless of the contents of the search. The software’s flexibility also allows virtually any type of advertising to be delivered: video ads, audio ads, HTML files, PDFs, or any other type of file an advertiser wishes to distribute.

According to Trest, the company’s software represents an entirely new way to advertise: “Up until now, advertisers had no way to reach the 200 million people who use P2P software. This large pool of people is an untapped market that our software has opened up to Internet advertisers.”

Trest says his company has big plans for PeerMatrix: “Our software does for P2P file sharing what Google did for keyword advertising. By opening up P2P users to advertising, we plan to become the Google of P2P ads.”

In order to give companies an opportunity to try the software, PeerMatrix Inc. is currently making the software available as a free download from the company’s web site. Advertisers interested in trying PeerMatrix can visit http://www.peermatrix.com to learn more about the software and download a free copy.

PeerMatrix(TM) was founded in 2004 to develop innovative advertising solutions for file-sharing networks.

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If you’d like more information about PeerMatrix Inc. and our software, or to schedule an interview with Bernard Trest, you can contact him at:

Phone: (416) 897-5194
Email: btrest@peermatrix.com

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