Expert Data Miner - Log Analyzer can now help you to detect click fraud

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) June 4, 2009 -- (PRWeb) Montreal, Canada, June 2 2009 --

ASCO IT has released Expert Data Miner 1.4, a highly customizable software that gives an unparallel level of flexibility to parse web log files and analyze the behavior of any group of visitors. Those features will be of a great interest for the people in the marketing and sales departments who wish to target with better efficiency potential customers or slash useless costs.

Available in English or French, the software supports most Western character sets in addition to several non European characters.

The program's main strengths are:

-The possibility to fetch the click trail of individual visitors/spiders from several reports (search phrases, referring websites, landing pages, etc..) with one or two mouse clicks. If you fail to understand what is behind the statistics of a report's line, or if you have a doubt, with one or two mouse clicks you can fetch the individual sessions of any of the users who made this line!

-The capability to filter out spiders/robots in each report at will.

-An option to detect many cases of click fraud (competitors, unscrupulous webmasters from AdSense or clickbots).

-EDM offers you an interesting alternative to Google Analytics, especially because it can manage the same cookies and be used to fetch further details regarding individual visitors.
You can thus extract a large amount of information regarding the Network Content report.

-The possibility to remove or add predefined columns but also to create up to 10 columns of your choice in most reports. You define a target, the column's header, an operand and everything is calculated as a percentage.

-The possibility to combine several filters on hits or visitors with AND/OR conditions. You can even decide if a user is filtered in/out because of some behavior or segment of the referring URL at his first session or if the filter must apply to any user session.

-With a very broad range of reports on search phrases, search engines and entry pages you can cross reference many variables that you need for website optimization.

-The possibility to display an historical chart for any page and see the contribution of its main referrers in the same chart.

If your website has between 100 and 50,000 visitors per day you could be reluctant to invest into a very expensive expensive package, especially because of the hidden costs associated with complexity. Expert Data Miner offers an interesting alternative; in spite of its great level of flexibility it is very easy to install and it takes less than two hours before to master the software capabilities.

You can try or purchase it securely at http://www.expertdataminer.com. An online tutorial is present, but you can also download the trial version and use it for 21 days.

Contact Information

Jean-François Beaulieu
Support+ »at character »+expertdataminer.com
Asco IT

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