Neil Young’s Life “Outside the Box”

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) June 5, 2009 -- South San Francisco, CA - June 4, 2009 — Total Media Group (TMG) today announced and detailed their creative services and technical involvement in the recently released and groundbreaking Neil Young Archives. Previously untapped, TMG pushed the creative edges of the Blu-ray and BD Live technology revealing an unprecedented participatory user experience that “will change how bands present their history and how fans experience art.”

Unparalleled to date, TMG’s creative interface design and architectural structure is a completely fresh approach. This creative work brings new levels of interactivity and a one-on-one experience that was essential to capture the depth, breadth and vision of Neil Young and his life.

“People have spoken about the scope of this Archives as literally putting Neil Young’s life in a box” said Toshi Onuki, Creative Director, Total Media Group. “But, in truth, we bring Neil’s life out of the box, and allow the listener to explore and experience it. We pushed the creative boundaries in hardware and software in new ways to capture the essence and detail of the expansive universe of Neil’s life and work.”

Neil Young and Archives Producer, L.A. Johnson of Shakey Pictures engaged TMG for this project over 4 years ago. Handing them a wealth of music, manuscripts, never before seen sketches and clippings, they challenged Toshi Onuki and TMG to design, manage and organize an outside the box absorptive and interactive interface that would showcase the amazing content, and leverage Blu-ray technology.

Utilizing a myriad of tools TMG designed the entire look of the Archives to compliment the dynamic demands of the long-awaited project. By using an old style file cabinet as the main concept, TMG designed an interface that is artistic and functional, invites participation, encourages exploration, and even creates a sense of discovery.

In all, the Archives have over 13 hours of video content and more than 3000 menus – carefully crafted by Total Media Group using original elements from Young’s personal collection.

Through the design, TMG was able to fundamentally affect how users interact with the Archive. It is this functionality, created specifically for the Neil Young Archives, which has met with universal acclaim and broken new ground. With the deepest creative implementation to date on these platforms, TMG has created a new and unique archival organization, architecture and navigation for Neil Young that has set a “…precedent that may be impossible to top.”

About Total Media Group
Total Media Group is a creative management and media communications company utilizing state-of-the-art technology, proven best practices and cutting edge innovation. TMG produces mission critical marketing, entertainment, music, documentary, training, commercial, and multi-media and event ex

neil young     total media group