Picitonary Singapore

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) June 10, 2009 -- Singapore, June 2009 – The words Merlion, Phua Chu Kang, and Shopping are synonymous to Singapore. Everyone may know the word, the place, or the action, but when challenged to draw it in a short period of time, would you be able to?

That’s where Mattel comes into the ‘picture’ developing a localized version of Pictionary specifically for Singapore. Utilizing the www.pictionary.com.sg, or www.pictionary.sg website Mattel is inviting their consumers to propose words that are relevant to Singapore to be included in the Pictionary Singapore Edition board game.

To participate, anyone can go to the website, register and submit words for the categories covering: Person/Place/Animal, Object, Action, Difficult, and All Play. 300 Singapore related words with the most votes by the 30th of June 2009 will be included in a special bonus pack in the Pictionary Singapore Edition. Contributors of these words will be mentioned in a Contributor card in the deck. If 5 of the contributor’s words make it into the list, he/she will win the Pictionary Singapore Edition pack when it gets out into stores at the end of this year.

For those who cannot wait for the Pictionary Singapore Edition, can find the Original version as well as the Junior version being sold at leading departmental stores, toy stores, as well as selected hypermarkets.

About Mattel

Mattel, Inc., (NYSE: MAT, www.mattel.com) is the worldwide leader in the design, manufacture and marketing of toys and family products, including Barbie®, the most popular fashion doll ever introduced. The Mattel family is comprised of such best-selling brands as Hot Wheels®, Matchbox®, American Girl®, Radica:® and Tyco® R/C, as well as Fisher-Price® brands (www.fisher-price.com), including Little People®, Rescue Heroes®, Power Wheels® and a wide array of entertainment-inspired toy lines. With worldwide headquarters in El Segundo, Calif., Mattel employs more than the 30,000 people in 43 countries and sells products in more than 150 nations throughout the world. Mattel’s vision is to be the world's premier toy brands -- today and tomorrow.
PICTIONARY, and associated trademarks and trade dress are owned by Mattel, Inc.

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