Coming soon: Limited edition Andrex* Shea Butter Knickers, by Ayten Gasson!

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) June 16, 2009 -- Andrex® has launched its most luxurious toilet tissue ever – Andrex® Shea Butter. The Shea Butter enriched sheets, scented inner core and luxurious dark brown packaging is designed to give you a fabulous feeling.

To celebrate, Andrex® has enlisted the expertise of up and coming British lingerie designer Ayten Gasson to create some fabulous limited edition Andrex* Shea Butter Knickers made from the finest silk. Former Atomic Kitten and winner of Celebrity Masterchef, Liz McClarnon, has also been brought on board as the face of the campaign to model the luxurious underwear.

Designed to make you feel fabulous, these luxurious Andrex* Shea Butter Knickers will be the first ever to include a panel of Shea Butter enriched fabric giving them an extra silky touch. Like Andrex® Shea Butter, they will offer a multi-sensory experience.

The exclusive Andrex* Shea Butter Knickers by Ayten Gasson, will be available to buy for just £10 a pair from 6th June at www.andrexsheabutter.com.

Andrex® has also chosen to support a fantastic charity that helps women feel fabulous when they need it most. ‘Look Good…Feel Better’ www.lgfb.co.uk is a charity for women undergoing cancer treatment. It holds free skincare and make-up workshops to help combat the visible side effects and, in turn, boost confidence and wellbeing. Andrex® is donating £5 from every pair of Andrex* Shea Butter Knickers sold to this worthy cause.

More fabulous news coming soon…

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® Registered trademark of Kimberly-Clark Worldwide, Inc. or its affiliates
* Trademark of Kimberly-Clark Worldwide, Inc. or its affiliates

For further information please contact:
Gemma Young or Louise Cook at Mandate Communications
T: 020 3128 8100
E: gemma.young@yourmandate.com/ louise.cook@yourmandate.com

About Kimberly-Clark:

Kimberly-Clark and its well-known global brands are an indispensable part of life for people in more than 150 countries. Every day, 1.3 billion people--nearly a quarter of the world's population--trust K-C's brands and the solutions they provide to enhance their health, hygiene and well being. With brands such as Kleenex®, Andrex®, Scottex®, Huggies®, Pull-Ups®, Kotex® and Depend®* Kimberly-Clark holds the No.1 or No.2 share position in more than countries. To keep up with the latest K-C news and to learn more about the company's 136-year history of innovation, visit www.kimberly-clark.com.

® Registered trademark of Kimberly-Clark Worldwide, Inc. or its affiliates

About Andrex®
• 1 in 10 households own an Andrex® cuddly toy
• Since the first puppy advert in 1972, there have been over 120 ads starring the Andrex® Puppy
• 24 rolls of Andrex® are being sold every second, making Andrex a £335 million brand
• Andrex® ranks 8th in the Top 100 UK Grocery Brands, making it the number one non-food brand in the UK
• Andrex® ranks 38th in the Superbrands 2008 survey

• Andrex® has a 33.7% value share of the total market by value (source: A C Nielsen, March 2008)
• Andrex® is the nation’s favourite brand of toilet tissue – a position it has held for over 40 years
• For further information, please go to www.andrex.co.uk



About Ayten Gasson:

Vintage inspired lingerie designer Ayten Gasson has been specializing in beautiful panties and glamourous bralets for over four years. In that short time the young designer has established herself in many of the worlds most luxurious boutiques, including Bordello in London, Boudiche in Glasgow and Belfast, She Said in Brighton, Lilou de Blacon in Paris, and Oh Baby in America. Ayten Gasson Lingerie is also avaliable in Topshop's flagship store in London's Oxford Street.

To maintain a high level of quality, and in the grand old tradition, each piece is hand made in order to obtain a perfect, comfortable, and elegant finish. Shapes and styles are sourced from vintage lingerie patterns to create individual yet exquisite pieces.


About Look Good…Feel Better:

The charity is celebrating its 15th Anniversary this year and today the LGFB Programme has the support of over 40 leading companies and brands in the Beauty Industry.

Look Good…Feel Better helps women cancer patients in the most practical and positive way.
It holds free skincare and make-up workshops to help combat the visible side effects of cancer treatment and, in turn, boost confidence and wellbeing.

The sessions are run weekly, fortnightly or monthly for up to 12 people and are held in 56 locations throughout the UK. The Look Good…Feel Better Programme is now available in 20 countries worldwide.

At the beginning of each workshop, patients are given a gift bag filled with 17 different products donated by major companies throughout the Beauty Industry. Three volunteer beauty consultants take everyone through a specially designed 12-step skincare and make-up regime. At the end of two hours of learning, fun and laughter ladies leave feeling relaxed and full of renewed confidence in their appearance.
Many women have said that their LGFB workshop helped them regain a sense of control and normality at a time when diagnosis and treatment can make everything feel overwhelming.

For further information please contact : info@lgfb.co.uk Call 01372 747500 or visit the website www.lgfb.co.uk

More information can be found online at http://www.andrexsheabutter.com

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