Soft Format launches Latte Media, a creative department specialized in social media solutions.

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) June 26, 2009 -- Soft Format launches Latte Media, a creative department specialized in social media solutions implementation.

Global WWW, 26 June 2009 - Custom software development company Soft Format LLC is pleased to announce the launch of a new creative department called Latte Media.

Latte Media department will unite the key creative, analytical and technical professionals from Soft Format to provide the customers with the 360 service offering in the direction of social media:
• Analysis of current online presence of the brand or business

• R&D service and social media strategy development
• Implementing custom social media solutions for businesses
• Managing social media, controlling its efficiency and providing ongoing enhancements of the SM activities.

Explaining the Latte Media concept, Soft Format CEO Volodymyr Navrotskyy says "For us coffee is always a nice and pleasant conversation whether it’s a business negotiation or just a friendly chat of buddies. When it comes to latte, to our mind, it is a real art when you take JUST coffee and make it look and taste a piece of art. Same thing with social media… It is a real art, when you take different people, pure communication, add some technology and get what is totally new and unique. And moreover it looks great, works great and helps you achieve you goals."

Social media is a global phenomenon happening in all markets regardless of wider economic, social and cultural development. Experts say that SM promotion is likely to be three times more effective than most traditional promo channels, at the same time being comparatively low in terms of costs and expenditures.

Still most businesses find it challenging to leverage the value of social media since it is still much diversified and not organized. Soft Format sees value in helping enterprises and entrepreneurs see the opportunities of using SM tools for their businesses and facilitating the social media solutions with Latte Media skills and solutions. Company already has more than 3 years of good experience in developing collaborative portals, social media and online presence solutions.

Technical expertise of Latte Media team includes, but is not limited to:
• Development of integrated social media presence solutions on the basis of proprietary portal framework ComSquare;
• Development of branded blogs, communities and microblogging sites on the basis of most popular engines such as Typepad, Wordpress, Blogspot, Ning, Kickapps, Twitter and more;
• Development of interactive widgets and viral applications for Facebook and MySpace;
• Implementation of social commerce solutions, recommendation and rating systems;

• Facilitation of the viral campaigns and social media contests for events, musicians, trademarks, etc.
• More unique creative services in the area of social media.

To learn more about Latte Media offering, visit their website www.lattemedia.com.

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