Ekornes Stressless® Summer Factory Specials Celebrate 75th Anniversary

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) July 4, 2009 -- Ekornes®, a Norwegian manufacturer of upholstered furniture is continuing the celebration of 75 years of furniture manufacturing this summer by offering special discounts on several of their leading models as well as offering a “free” giveaway of Stressless® swing tables with new Stressless recliner purchases from July 1 through September 7, 2009. Special discounts are being offered on the following models in the United States. Specials will be available through LifeStyles Furniture in both the Moline, IL store and online at http://www.lifestylesfurniture.com.

Stressless® Consul chair & ottomans will be marked down this summer to $995 throughout the United States in select batick leather colors including caramel, black and cream in the customers choice of wood base finish. The Stressless® Consul is considered a medium size recliner.

Stressless® Ambassador chair & ottomans will be marked down this summer to $1195 throughout the United States in select batick leather colors including caramel, black and cream again with the customers choice of wood base finish. The Stressless® Ambassador is considered a large size recliner and will fit most people.

Also this summer customers can enjoy with the purchase of a new Stressless® recliner a free swing table ($150 value) from July 1st through September 7th . The Stressless® swing table provides a great use of space by giving you a place for a remote, a drink or anything else you need close by. These tables are available in the seven matching finishes for Ekornes® Stressless® recliner wood bases which will create a seamless look.

LifeStyles Furniture in Moline, IL will also be continuing to help distribute discontinued closeout models such as Stressless® Admirals, Stressless Commodores and 2008 Stressless® Royals being offered at $400 off MRP pricing. These recliners with matching ottomans will continue to be available as closeouts until they are sold out. Ekornes® North America was overstocked on these models and discovered there was too much inventory ahead of the 2009 models. It was decided to close these out with an authorized factory discount.

These specials come from a celebration of 75 years of Ekornes®. Back in 1934, Jens E. Ekornes ran a small machine shop in Sunmore, Norway with himself and several workers producing steel spring components for mattress manufacturers. After WW2 he would turn his interests in building mattress components into creating his own line of mattresses. Jens Ekornes would travel to the United States to study American assembly line methods as well as mattress manufacturing. Jens Ekornes would bring back machinery and technicians to help his factory in becoming more modern and this would establish a pattern with the company in that its developing modern technology into production methods.

Today Ekornes® continues to offer quality made furniture using the most revolutionary technology to create each component and covering that goes into each piece of furniture. Ekornes®

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