FREE SLURPEE® DRINKS ON 7/11 = MUSIC TO THEIR EARS

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) July 7, 2009 -- If it’s July 11 or 7/11, then Slurpee® drinks must be on the house at 7-Eleven® stores. That’s because this Saturday is 7-Eleven Day, and the day the world’s first convenience retailer celebrates its birthday. This year promises to be the biggest ever, with 7-Eleven planning to give away close to 5 million free 7.11-ounce Slurpee drinks to celebrate its 82nd birthday.

The retailer has added something new to its annual tradition of giving away cups of its iconic frozen drink – music. As an extra birthday bonus, this year’s colorful “Happy Birthday!” cups feature a code on the side that can be redeemed online at www.slurpee.com for a chance to win or buy reduced-price Live Nation concert tickets.

Cup codes can be entered at www.slurpee.com or texted to 33992 on 7-Eleven Day between 7 a.m. and 11 p.m. (CDT) for a chance to win one of 711 $50 Live Nation Concert Cash prizes, redeemable for concert tickets sold at www.livenation.com. Everyone entering a birthday cup code at the Slurpee website is eligible to purchase $7.11 lawn tickets for concerts at select Live Nation venues across the country.

The codes are valid for the discounted ticket prices through Sunday, July 12, at 10 p.m. (CDT). The $7.11 tickets are good toward select general admission lawn seats at Live Nation®- owned and operated venues while supplies last. Live Nation is a registered trademark of Live Nation Worldwide, Inc.

“Music seemed a natural extension to the big Slurpee birthday party we throw every year on 7-Eleven day,” said Jay Wilkins, brand manager for Slurpee and other 7-Eleven proprietary cold beverages. “Every party is better with music, and we worked with Live Nation Concerts to come up with a way to make our celebration even bigger and better. Together, we are able to give a lot of people a chance to see their favorite band in concert at ticket prices they can afford.”

Participating 7-Eleven stores across America and Canada will serve up some 5 million free 7.11-ounce Slurpee frozen carbonated beverages on Saturday (as long as cups last) – the most ever. “Slurpee-brations” and 7-Eleven birthday parties are being held around the country with music, entertainment, prizes and food sampling.

Every year, July 11 marks the day that the world’s No. 1 convenience retailer observes its birthday and other company milestones. 7-Eleven, the first convenience store, originated in 1927 when a Southland Ice Company employee began selling bread, milk and eggs on an ice dock in a Dallas suburb. Since that inauspicious start, “convenience” has become a big business. The small ice company has grown into a major, international retailing chain with 7,800 7-Eleven stores in the North America and more than 36,200 stores worldwide that generated $53.7 billion in revenues last year.

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